So much about the research industry is confusing, not least the terminology and verbiage. It would seem as a client you have to study a course in research terms simply to be able to buy some. How daft! This post is about simplifying what research is and what it all means. Read time: 3.0 minutes … Read more
Enjoying this content? Sign up to receive it in your inbox each week There are many ways to keep the cost of your research down. One of the best ways is to find some existing reports or data that you can apply to your business. But sometimes you might find you desperately need some … Read more
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more
Objectives Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand Sample Existing customers Location Global Method Online survey + online qual community Outcome Research was able to relay to the business all about the customer – who they are, what motivates them to buy, attitudes towards the category, insights into product usage – … Read more
Objectives Understand the needs of online car purchasers Provide feedback to develop ideas to propositions Sample Recent car purchasers & soon to purchasers Location UK Method Survey + online qualitative study Outcome Research was able to understand the motivations, triggers and drivers around car purchase and develop a broad range of ideas into clear propositions
Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more
