Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
eat. sleep. RESEARCH.
repeat.
We help Founders make brilliant, evidence-based decisions. We do this via customer research, the insights it uncovers and the increased understanding we deliver (aka Customer IQⓇ).
Through tried and trusted research techniques, we provide brilliant customer insight to Founders and startup teams who are challenging the stalwarts in their markets.
By asking the right questions to the right people, we build their Customer IQⓇ, helping them develop bigger and better brands, products and services.
Oh, and we’d love to do that for you too .
What we do...
helping hands
You're doing DIY research but you need help with certain tasks? Find out how we can help
Clicking the icon above will take you to Research4Founders.com
GUIDED DIY RESEARCH
We'll coach you through the process of carrying out your own DIY research and insight
Clicking the icon above will take you to Research4Founders.com
customer discovery REPORTS
Off the shelf reports you can buy to help you really get under the skin of customers and audience
Click icon above for more details
FULLY MANAGED INSIGHT PROJECT
From design --> delivery. A fully managed research project that directly answers your objectives
Click icon above for more details
What clients say...
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
"Genuinely brilliant insight. No flannel! Highly recommend"
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
