Mission: to equip founders and startup teams with amazing customer research and insight, empowering them to build for success
Being a founder is everything.
You’re working on a startup with super high potential.
You’re making great progress and meeting incredible people along the way.
Your belief is strong.
Sure, challenges lie ahead – but you’re more than ready.
But it can also be really tough.
Not all days feel amazing.
Truth is, the majority of startups fail.
The odds are against you from day one.
You are taking on new challenges like:
- Achieving product-market fit
- Developing the best value proposition
- Building the right products and services
Through a range of services, we support founders and startup teams to give them more clarity about their customers and audiences.
By asking the right questions to the right people, we build up their Customer IQⓇ, making it far easier to make the right decisions at the right time.
Pre-investment or boostrapped?
Seeking pre-seed or seed investment?
Funded startup looking to outsource?
Looking to scale-up the business?
All services are overseen by Gideon Barker
He went above and beyond and held our hand through the whole process"
TRAINING / COACHING FOR DIY RESEARCHDesigned for bootstraps / pre-investment startups who are looking to run their own research projects
- Online training programme
- Go step by step through the Customer IQ research process
- Upgrade to group and 1-2-1 coaching
- Access to resources eg: questionnaires, interview guides etc
PITCH-READY RESEARCHDesigned for those pitching for pre-seed / seed funding who need validation of markets, propositions, problems they're fixing etc
- Pre-written online survey to validate and collect key data
- Size your market, the problem, validate your ideas
- Sample of n=500 (option to upgrade)
- Online dashboard of results
BESPOKE RESEARCH PROJECTDesigned for funded startups, looking to outsource their research work eg. product-market fit, customer discovery
- Objective-setting session at kick-off
- Multi-method approach - qual and quant
- 30-day turnaround
- Fully customisable
FRACTIONAL INSIGHT LEADERDesigned for those moving from startup to scale-up who need to set up their customer insight processes
- Leverage the experience you need only when you need it
- Complete flexibility in working hours and availability
- No ongoing commitment, turn on/off when needed
- Use as a transition to permanent team hire