The problem with #insight?

Hopefully, like us, you believe great customer #insight is transformative

It informs and develops better communication

It ensures greater success for your products and services.

It identifies new opportunities your competitors have yet to spot.

So why is it so…

– Expensive?

– Hard to action?

– Difficult to get hold of?

Our mission

Because we believe every organisation deserves great #CustomerInsight

...we have developed Customer IQ

Delivering you £5,000 worth of consumer research and insight for

Lt blue centred

Customer IQ is… highly actionable, super affordable research and insight for marketers in UK #startups and #SMEs

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How Customer IQ works

We provide insight that will transform your organisation that is (a) affordable and (b) easy to implement

All organisations need consumer insight.

Better understanding of consumers means better products, services and better forms of communication.

It means more success in achieving objectives. 

But insight is expensive, difficult to buy and can be hard to implement. 

Well, that is until now…

Our key product: insight reports

Customer IQ delivers regular consumer insight reports on a range of relevant subjects that you can purchase individually (from £299 +VAT) or through a subscription. 

Each report contains fresh qualitative and/or quantitative consumer research. With analysis, key findings and recommendations, the reports are worth approximately £5,000.

Designed for marketers and leaders in start-ups and growth-minded SMEs, use Customer IQ for: 

  • New ideas: our reports are full of new ideas for services, products, markets and target customers
  • ‘Insight culture’: encourage your organisation to have consumer-centric discussions and decision-making
  • Develop your skills: provide insight as a tool to develop your teams and in-house skills
  • Influence clients and stakeholders:  with fresh consumer research and insight

We also produce a range of other products – free How-to guides and services to help you implement and manage your customer research programme. 


Single report

One-off purchase
£ 299
per report
  • Purchase of a single Customer IQ insight report
  • Prices start at £299 +VAT
  • Pre-order discount available

6 months

Subscribe to next 2 reports
£ 250
per report
  • 6 month subscription - you receive the next 2 reports, one every quarter
  • You pay £500 +VAT every 6 months
  • Cancel or upgrade your subscription at any time

12 months

Subscribe to next 4 reports
£ 225
per report
  • 12 month subscription - you receive the next 4 reports, one every quarter
  • You pay £900 +VAT annually
  • Cancel or downgrade your subscription at any time

The team

The C-IQ Team

Associate researchers

We use trusted and highly experienced Associate researchers when we need to bring in particular skills and experiences. Interested in becoming an Associate? Then drop us a line.   

Gideon Barker

Insight Director

Gideon has 20+ years experience in the market research industry and set up Profundo Research and Insight in 2010. You can book a chat with Gideon by clicking here.

Meet the team

Customer IQ was created and is managed by Profundo Research & Insight, an independent research agency based in the UK


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