
eat.
sleep.
RESEARCH.
gain confidence
mitigate risk
be inspired
repeat.
Mission: to equip founders and startup teams with amazing customer research and insight, empowering them to build for success
Being a founder is everything.
You’re working on a startup with super high potential.
You’re making great progress and meeting incredible people along the way.
Your belief is strong.
Sure, challenges lie ahead – but you’re more than ready.

But it can also be really tough.
Not all days feel amazing.
Truth is, the majority of startups fail.
The odds are against you from day one.
You are taking on new challenges like:
- Achieving product-market fit
- Developing the best value proposition
- Building the right products and services
You need help?

Through a range of services, we support founders and startup teams to give them more clarity about their customers and audiences.
By asking the right questions to the right people, we build up their Customer IQⓇ, making it far easier to make the right decisions at the right time.


Services...
Pre-investment or boostrapped?
Seeking pre-seed or seed investment?
Funded startup looking to outsource?
Looking to scale-up the business?
All services are overseen by Gideon Barker
An Insight Director with 20+ years of experience in the research industry
FOUNDER
clients...
0
Clients
0 %
"Very likely" to recommend (tracking since Nov 22)
"Gideon was a delight to work with.
He went above and beyond and held our hand through the whole process"
He went above and beyond and held our hand through the whole process"
FounderFintech
We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business.
FounderE-commerce
"Genuinely brilliant insight.
No flannel!
Highly recommend"
No flannel!
Highly recommend"
FounderCreative Agency
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
Account DirectorPR
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
Commerical DirectorMedia / Lifestyle
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
CEOMedia
Pricing...
TRAINING / COACHING FOR DIY RESEARCH
Designed for bootstraps / pre-investment startups who are looking to run their own research projects From £199
+VAT
- Online training programme
- Go step by step through the Customer IQ research process
- Upgrade to group and 1-2-1 coaching
- Access to resources eg: questionnaires, interview guides etc
PITCH-READY RESEARCH
Designed for those pitching for pre-seed / seed funding who need validation of markets, propositions, problems they're fixing etc £1,995
+VAT
- Pre-written online survey to validate and collect key data
- Size your market, the problem, validate your ideas
- Sample of n=500 (option to upgrade)
- Online dashboard of results
BESPOKE RESEARCH PROJECT
Designed for funded startups, looking to outsource their research work eg. product-market fit, customer discovery From £3,000
+VAT
- Objective-setting session at kick-off
- Multi-method approach - qual and quant
- 30-day turnaround
- Fully customisable
FRACTIONAL INSIGHT LEADER
Designed for those moving from startup to scale-up who need to set up their customer insight processes From £1,000 / month
+VAT
- Leverage the experience you need only when you need it
- Complete flexibility in working hours and availability
- No ongoing commitment, turn on/off when needed
- Use as a transition to permanent team hire
Case studies...
- All
- brand
- customer discovery
- customer experience
- digital transformation
- food
- gaming
- marcoms
- not-for-profit
- pets
- qualitative
- quantitative
- tech