Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
avoid making those bad decisions
Our customer research, insight and understanding enable our clients to make brilliant decisions all day long
Our mission is to provide brilliant insight to growth-focused, purpose-led brands who strive for a sustainable and customer-centric vision for their organisation
By asking the right questions to the right people, we build their Customer IQⓇ, helping them develop better brands, products and services
And, we’d love to do that for you too
What we do...
customer discovery reports
To help you really get under the skin of particular customers and audiences
custom research projects
From design to delivery. Research that directly answers your objectives
payg insight resource
Your very own insight team on a pay-as-you-go plan
What clients say...
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
"Genuinely brilliant insight. No flannel! Highly recommend"
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
meet the founder...
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