
Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
Customer discovery for mindful brands
The future of consumption is sustainable, ‘mindful consumption’↗.
Our mission is to provide brilliant insight to growth-focused, purpose-led brands who are seeking to follow a sustainable and customer-centric approach.
By asking the right questions to the right people, we build their Customer IQⓇ, helping them develop better marcoms, brands, products and services.
To help you really get under the skin of particular customers and audiences
From design to delivery. Research that directly answers your objectives
Your very own insight team on a pay-as-you-go plan