Your challenge? accepted.

We're like the in-house research team you wish you'd always had.

We design the research to create the insight to solve your customer / audience / brand / product / strategic challenge.

Then we stick around to help you implement the insights into your organisation – maximising their positive impact and return on investment.

Book a call

We deploy qualitative and quantitative research techniques to solve your customer and audience challenges.

Working mainly in the areas of:

Customer
discovery

Understanding context and identifying pain points, fears, jobs to be done, needs, motivations etc.

Brand / creative
development

Using audience insight to develop brand thinking and optimise creative execution.

Customer
feedback

Building the trust and rapport needed in order to hear the things they would never tell you.

Ready to complete the next step?

Get your head around where you're currently at when it comes to understanding customers

Find your level of market orientation / customer-centricity in just two minutes with our Customer iQ test

I really like the principle. Even just asking myself these questions forced me to confront some things

Director, Design & Innovation

It's so common that we don't spot the gaps without being asked

Marketing professional
find out more

Once you complete the test:

Understand your strengths and opportunities​

Find out your persona type

[Optional] Allow us to create your insight action plan

take the test

Customer iQ is the insight consultancy for insight-hungry business leaders

Here’s how we are different:

1. Understanding you first

We take the effort to really understand your organisation and its challenges.

This ensures we fully understand the challenge you are facing before designing an approach to research.

2. Smarter process

Adopting a lean, tech-enabled research process allows us to drive speed and efficiency.

This is how we rapidly deliver high quality, human driven insight at a much faster rate than our competitors.

3. Senior service levels

Our clients enjoy director level, highly experienced researchers from start to finish.

We don't run away when the research is done. We help you implement it (often where the real challenge starts).

4. Easier to work with

Perhaps above all else, we make it super easy for you to work with us.

Feedback from clients often reflects that we genuinely feel like we're part of their team.

What our clients say

How likely would you be to recommend Customer iQ to a colleague, friend or associate?

"Very likely" to recommend (tracking since Nov 22)
0 %
"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"
AnonymousClient Feedback Survey
"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"
AnonymousClient Feedback Survey
"Genuinely brilliant insight.
No flannel!
Highly recommend"
FounderCreative Agency
"Fantastic service. Gideon was flexible, highly responsive and incredibly knowledgeable. The data that we've gathered thanks to Customer IQ will inform our product roadmap and marketing efforts. Time and money well spent. Thank you!
FounderTech
"Customer IQ provided a very thorough, detailed and enlightening customer research which has ultimately been invaluable to our business. It was an absolute pleasure to work with the team and highly recommend them.
A massive thanks"
Business ownerLogistics
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
CEOMedia
From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.
Consultant

Clients we've worked with

Aspall final
AUK final
B&WHC final
Bantu final
Bopgun final
Co-foundry final
Concise media final
Congregation final
Firstpoint final
Heart of BS13 final
Hornbeam final
Hustl final
Isos connect final
Maudsley final
Razorblue final
S&T final
ScreenSkills final
Separate space final
space creative final
Tech SW final
Thrive renewables final
UES final
Wiper & true final
Yoto final
Zag final

We exist to build up your Customer iQTM

Read more about our approach

We're focused on smarter insight, designed and built for the... ​

clarity seeking insight hungry ambitious growth minded fast moving lean thinking strategy led audience aware commercially driven biased for action creative thinking outcome focused customer obsessed curious

marketing expert strategist business owner account director product lead creative decision maker tech builder board member innovator do-er founder team player brand builder commercial lead customer champion senior leader future leader

Based in Bath, we are proud to represent the South West region of the UK

Check out our free resources

Meet the founder

Gideon Barker

An Insight Director with 25 years of experience in the research industry
See Gideon's LinkedIn profile
FOUNDER

Check out our case studies

Read more by visiting our blog page.

Are you still making decisions blindfolded?

Ready to take the blindfold off?

Book a call
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