We take on your customer and audience challenges as if they are our own challenges to face.
We design the research, collect & analyse the data and debrief you with clear recommendations.
Then, unlike others, we stick around to help you implement the work – maximising its impact and value.
Working mainly in the areas of:
Understanding context and identifying pain points, fears, jobs to be done, needs, motivations etc.
Using audience insight to develop brand thinking, sharpen brand strategy and optimise creative execution.
Building trust & rapport with customers - uncovering new insight and hearing the things they would never tell you.
You're wondering how customer insight could help your organisation to improve and grow?
First, you need to assess - via the Customer iQ test.
Discover your level of market orientation / customer-centricity in just 2 minutes with instant results.
I really like the principle. Even just asking myself these questions forced me to confront some things
It's so common that we don't spot the gaps without being asked
Understand your current strengths and find new opportunities to be customer-centric for growth
Discover your persona type within the 'Insight x Action' matrix
Allow us to create your bespoke insight plan to build / develop your internal insight function
Here’s how we are different:
We take the effort to really understand your organisation and its challenges.
This ensures we fully understand the challenge you are facing before designing an approach to research.
Adopting a lean, tech-enabled research process allows us to drive speed and efficiency.
This is how we rapidly deliver high quality, human driven insight at a much faster rate than our competitors.
Our clients enjoy director level, highly experienced researchers from start to finish.
We don't run away when the research is done. We help you implement it (often where the real challenge starts).
Perhaps above all else, we make it super easy for you to work with us.
Feedback from clients often reflects that we genuinely feel like we're part of their team.
How likely would you be to recommend Customer iQ to a colleague, friend or associate?
clarity seeking insight hungry ambitious growth minded fast moving lean thinking strategy led audience aware commercially driven biased for action creative thinking outcome focused customer obsessed curious
marketing expert strategist business owner account director product lead creative decision maker tech builder board member innovator do-er founder team player brand builder commercial lead customer champion senior leader future leader
Based in Bath, we are proud to represent the South West region of the UK
Read more by visiting our blog page.
