Your CUSTOMER CHALLENGE
IS OUR PROBLEM TO SOLVE.

We don't simply carry out first-class research and create new customer insights.

We also stick around and help you properly embed it into your organisation.

Customer iQ is the insight consultancy for insight-hungry business leaders

We're focused on smarter insight, designed and built for the...

clarity seeking insight hungry ambitious growth minded fast moving lean thinking strategy led audience aware commercially driven biased for action creative thinking outcome focused customer obsessed curious

marketing expert strategist business owner account director product lead creative decision maker tech builder board member innovator do-er founder team player brand builder commercial lead customer champion senior leader future leader

We deploy qualitative and quantitative research techniques to solve your customer and audience challenges.

Customer
discovery

Understanding context and identifying demand, needs, fears, jobs to be done etc.

Brand / creative
development

Unearthing audience insight to develop brand thinking, strategy and optimise execution.

Customer
feedback

Uncovering new insights and opportunities that can transform your products and services.

Ready to raise the level of your Customer iQ^®?

Step 1: assess

You're wondering how customer insight could help your organisation to improve and grow?

First, you need to assess - via the Customer iQ test.

Discover your level of market orientation / customer-centricity in just 2 minutes with instant results.

I really like the principle. Even just asking myself these questions forced me to confront some things

Director, Design & Innovation

It's so common that we don't spot the gaps without being asked

Marketing professional

Once you complete the test:

Understand your current strengths and find new opportunities to be customer-centric for growth

Discover your persona type within the 'Insight x Action' matrix

Allow us to create your bespoke insight plan to build / develop your internal insight function

How are we different?

Check out our case studies

Read more by visiting our case studies page.

How systematic persona development moved this global marketing platform way closer to its customers

How crafted insight helped reveal an independent brewer’s path to scaling the business

How fresh customer discovery helped this healthcare scale-up to major wins

How multi-territory insight gave this cat food brand the confidence to go bold

Developing frozen meal delivery service

How an innovative kids’ tech brand really discovered their customer

Developing online car buying proposition

Understanding gamers’ purchase journey

Marcoms development – proposition and creative testing

What our clients say

How likely would you be to recommend Customer iQ to a colleague, friend or associate?

"Very likely" to recommend (tracking since Nov 22)

0 %

Read our 5 star Google reviews

"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"

"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"

"Genuinely brilliant insight.
No flannel!
Highly recommend"

"Fantastic service. Gideon was flexible, highly responsive and incredibly knowledgeable. The data that we've gathered thanks to Customer IQ will inform our product roadmap and marketing efforts. Time and money well spent. Thank you!

"Customer IQ provided a very thorough, detailed and enlightening customer research which has ultimately been invaluable to our business. It was an absolute pleasure to work with the team and highly recommend them.
A massive thanks"

"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"

From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.