Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
eat.
sleep.
RESEARCH.
repeat.
Our mission: equip founders and startup teams with amazing customer research and insight, empowering them to build for success
Being a founder is everything.
You’re working on a startup with super high potential.
You’re making great progress and meeting incredible people along the way.
Your belief is strong.
Sure, challenges lie ahead – but you’re more than ready.
But it can also be really tough.
Not all days feel amazing.
Truth is, the majority of startups fail.Â
The odds are against you from day one.Â
You are taking on new challenges like:
- Achieving product-market fit
- Developing the best value proposition
- Building the right products and services
You need help?
Through tried and trusted research techniques, we rapidly provide fresh customer insight to founders and startup teams to give them more clarity about their customers and audiences.
By asking the right questions to the right people, we build up their Customer IQⓇ, making it far easier to make the right decisions at the right time.
What we do...
for Pre-investment & bootstraps
COACHING FOR DIY RESEARCH
For pre-investment and boostraps - we'll coach you through the process of doing your own DIY research and insight to ensure you get it done and you get it done well.
for those seeking pre-seed & seed
PITCH-ready research
Need persuasive stats to grab seed investors attention? Compelling market and customer research that will complement your startup story? We got this.
FOR THOSE WITH INVESTMENT OR SCALING
BESPOKE RESEARCH PROJECT
Looking for product-market fit (pmf) or a customer discovery deep-dive? Trust in our process to design and fully manage your research to deliver on your key objectives.
What clients say...
0
Clients
0 %
"Very likely" to recommend (tracking since Nov 22)
Our work...
- All
- brand
- customer discovery
- customer experience
- digital transformation
- food
- gaming
- marcoms
- not-for-profit
- pets
- qualitative
- quantitative
- tech
Pricing
GUIDED COACHING FOR DIY RESEARCH
One-month coaching to help you deliver your DIY research with impact £ Free Beta
- Step-by-step, guided approach
- 2 hrs group training / week
- 2 hrs group Q&A / week
- Continuous support via online chat
CLICK HERE become a Beta tester
Designed for bootstraps and pre-investment startups
BETA
PITCH-READY
RESEARCH
Compelling customer and market research and to build into your pitch deck £ 1,995
+VAT
- Pre-written online survey
- Scope to add your own questions
- Sample of n=500 (option to increase)
- Online dashboard of results
CLICK HERE to book a free intro call
Designed for those seeking pre-seed/ seed investment
BESPOKE RESEARCH PROJECT
Eg customer discovery deep-dive or helping you find product-market fit £ From 5k
+VAT
- Objective-setting session at kick-off
- Multi-method approach - qual and quant
- 30-day turnaround
- Fully customisable
CLICK HERE to price up your bespoke project
Designed for startups with investment, looking to scale
Wait, there's more...
All of our clients get access to our team of experts for free support and advice for their customer research needs…
- Unlimited
- Forever
All clients gain access to our VIP lounge to be the first to hear about events, offers and product launches.
We offer a 100%, no questions asked, money-back guarantee (except any external costs we have accrued) for anyone not 100% satisfied with their purchase.
