eat. sleep. experiment. repeat.

We help Founders make brilliant, evidence-based decisions. We do this via customer research; our experiments, the insights they uncover and the increased understanding we deliver (aka Customer IQ).

Through nimble experiments and custom techniques, we provide brilliant customer insight to Founders and startup teams who are challenging the stalwarts in their markets.

By asking the right questions to the right people, we build their Customer IQ, helping them develop bigger and better brands, products and services.

Oh, and we’d love to do that for you too .

What we do...

customer discovery INSIGHTS

To help you really get under the skin of particular customers and audiences

PRODUCT / SERVICE DEVELOPMENT

From design --> delivery. Research experiments that directly answers your objectives

CONSULTANCY

Your very own insight resource on a pay-as-you-go plan

What clients say...

meet Our founder...

Gideon Barker

Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
MRS SMALL USAGE LOGO_C_(MW)
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