Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
eat. sleep. experiment. repeat.
Via customer research experiments, the insights they uncover and the increased understanding we deliver (aka Customer IQⓇ), we enable Founders to make brilliant, evidence-based decisions, all day long.
Through nimble experiments and custom techniques, we provide brilliant customer insight to growth-focused, purpose-led, startup teams who are challenging the stalwarts in their markets.
By asking the right questions to the right people, we build their Customer IQⓇ, helping them develop bigger and better brands, products and services.
Oh, and we’d love to do that for you too 
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KEEN TO FIND OUT MORE?
What we do...
customer discovery INSIGHTS
To help you really get under the skin of particular customers and audiences
PRODUCT / SERVICE DEVELOPMENT
From design --> delivery. Research experiments that directly answers your objectives
CONSULTANCY
Your very own insight resource on a pay-as-you-go plan
What clients say...
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
"Genuinely brilliant insight. No flannel! Highly recommend"
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
meet Our founder...
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