Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
INSIGHT FOR MINDFUL CONSUMPTION
We believe the future of consumption is ‘mindful consumption’.
Our focus is on helping brands to follow a customer-centric approach to sustainability.
By asking the right questions to the right people, we build their Customer IQⓇ, helping them develop better marcoms, brands, products and services.
Download our free research ‘Life After Lockdown’ – fresh ideas on how brands can engage with customers.
Check out our new approach to buying research and insight – valuable insight for far budget.
Read more here on ‘mindful consumption’ and customer-centric sustainability.
Is it right that high-quality research and insight is within the reach of only big brands?
Does it really need to be so…
- confusing?
- difficult to buy?
- hard to action?
We don’t think so.
We’re on a mission to provide brilliant insight to smaller, growth-focused and purpose-led brands.
Uncovering the best opportunities for the best brands.
WANT TO FIND OUT MORE?
WHAT WE OFFER
customer discovery reports
To help you really get under the skin of particular customers and audiences
custom research projects
From design to delivery. Research that directly answers your objectives
payg insight resource
Your very own insight team on a pay-as-you-go plan
OUR WORK
- All
- B2B
- advertising
- brand
- consumer
- engagement
- entertainment
- gaming
- growth
- marcoms
- media
- not-for-profit
- qualitative
- quantitative
- retail
- skills
- strategy
- tech
- workforce
IN THE SHOP
FROM THE BLOG
Digitalisation for SMEs made easy – in conversation with Joe Stallion (Solvi Solutions)
One piece of customer feedback, 8 lessons learned
Size matters, right?
Where do marketers network online?
Why we love marketers 💕
Do you have a research topic?
Complete our survey for a chance to win £50 Amazon vouchers
Write survey questions like a pro!
Podcast #2: Interview with Melissa Fretwell (White Camino)
MEET THE FOUNDER
NOW READY FOR A CHAT?
