Market research for startups

Access high-quality customer research and market insight that's designed for startups

What we offer...

Something for all startup founders, wherever they are in their journey:

DIY market research

Gain the knowledge and confidence to run your own market research projects

Market research essentials

Validate your idea, size your market, extract market insight from competitors

Looking for pmf

Customer discovery research, testing your mvp/product to help find product-market fit

Ready to start scaling

Research and insight to develop brand strategy. Brand awareness and perception tracking

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"Very likely" to recommend (tracking since Nov 22)

Testimonials...

We know that being a startup founder brings a huge sense of achievement...

Your startup has massive potential

You've put a great team in place

You're making quick strides

You're ready for what lies ahead

But also a very real sense of fear...

You're stuck in the 'valley of despair'

You're unsure which advice to follow

Product-market fit is way off

You're making decisions blindfolded

You're making decisions blindfolded, so
are you ready to take the blindfold off?

We help founders 'see' their market and 'get' their customer

MISSION

To help founders achieve more success through better understanding of markets and customers. Delivering them more confidence, more inspiration and ways to reduce risks in building their business

DELIVERY

We offer a range of products and services from training / coaching through to competitor analysis, market sizing, customer validation, product testing and bespoke research projects to fit your objectives

SUPPORT

We are supported by, and are proud to support:

HUM4NS

A personal and professional development platform

Focused for Business

Making equity fundraising faster and fairer for all

Hatch

Supporting under-represented entrepreneurs

Future Space

Facilities and workspace for high-tech entrepreneurs

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Meet the founder...

Gideon Barker

An Insight Director with 24+ years of experience in the research industry
FOUNDER