Understanding gamers’ purchase journey

Objectives Identify key ways to increase audience engagement with specific PC gamer segments Understand the purchase journey of key customer segments when buying PC peripherals Sample PC Gamers – recruited to match specific client segmentation criteria Location US (remote online) Method Online 5-day mobile ethnography study Outcome Research uncovered insights around the needs and motivations … Read more Understanding gamers’ purchase journey

Marcoms development – proposition and creative testing

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more Marcoms development – proposition and creative testing