Developing online car buying proposition

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Objectives

  • Understand the needs of online car purchasers
  • Provide feedback to develop ideas to propositions

Sample

Recent car purchasers & soon to purchasers

Location

UK

Method

Survey + online qualitative study

Outcome

Research was able to understand the motivations, triggers and drivers around car purchase and develop a broad range of ideas into clear propositions

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C-IQ

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