Customer IQ (formerly Profundo Research & Insight) is a research and insight agency based in the Bristol / Bath area.
We work hard to uncover the best opportunities for the best brands. The best brands? Those with a mindset for growth, a willingness to change and adopt new opportunities.
We would describe the business as a ‘customer consultancy’, helping clients to better understand and therefore service their customers and potential customers; building towards a world of increased customer-centricity.
Following a rebrand in February 2021, the business was further developed to tackle, head-on, some of the challenges within the industry. Namely:
- The ‘insight-adoption-gap’, where new insights are not fully implemented by a client. We find the responsibility for doing this falls through a gap between researcher and client, perhaps due to a lack of clear communication, understanding, confidence and skillset. We are working hard to close this gap with crystal clear recommendations and lots of follow-up activity.
- Research and insight are difficult to purchase. There are 000s of suppliers and making the right purchase decision is very tricky. We help clients to work through this process in a careful and considered way.
- Research and insight is expensive. This is rarely necessary and we commit to offering high levels of value for the work we produce.
Founder and Insight Director