Developing frozen meal delivery service

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Objectives

  • Understand key motivations for purchasing from new frozen food delivery service
  • Refine target audience
  • Develop insight into how the service could be developed further

Sample

Current customers

Location

UK

Method

Customer interviews + online qual community + website survey

Outcome

Research highlighted the true value of the service and provided valuable feedback to motivate the team, propose areas to develop the service further and refine the target audience

Would you like to learn how to run your own research?

C-IQ

C-IQ

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