How much does research cost?

If you’re anything like me, you’ll want to know as much about the pricing and cost of something before you commit to buy. And by understanding the main drivers of cost of research, you will: Better understand the value for money you’re getting Be able to figure out how to reduce the overall bill This … Read more

How do you buy research?

As your startup develops and grows – you have funding and/or generating revenue – there’s a point to consider outsourcing your research needs. But how?  Earlier on in your startup journey? Then DIY research is more applicable (and we have a course for that!) and often an off-the-shelf market research report will give you what … Read more

How to do customer interviews (really well)

One of the most amazing and fundamentally game-changing tools a startup founder can use to develop their idea and build a great business?   You guessed it… the customer interview.   Now it can be a time-consuming drag when it doesn’t go so well and you’d rather go build your mvp. Or, seen another way … Read more

Test before take-off

Just before you read this, I’d like to point out that it’s very easy for someone like me to write an ‘I told you so’ post after a new product launch hasn’t gone well. I am not the one who has put time and emotion into this product and suffered sleepless nights over its delivery. … Read more

It’s not simply about cost, right?

Since I decided to specialise in offering market research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling).   Listening is … Read more

Product Market Fit: Part 1 – The Problem

To be honest, I have avoided writing a post on product-market fit for a long time.   Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf.   Apart from my main contention that we should be referring to it as “market-product … Read more