It’s not simply about cost, right?

Since I decided to specialise in offering market research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling). 聽 Listening is … Read more

Product Market Fit: Part 1 – The Problem

To be honest, I have avoided writing a post on product-market fit for a long time. 聽 Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf. 聽 Apart from my main contention that we should be referring to it as “market-product … Read more

Free research tools for free insight

If you were to ask me (so maybe you’ll decide not to), you would find I am utterly dismayed how the research industry (the one I’ve been in for 24 years) has massively under-served the startup community. The access to research for startups is poor. Market research has been very much developed for the corporate … Read more

Why do you bother with startups?!

Enjoying this content?聽 Sign up to receive it in your inbox each week When people ask me what I do and I reply that I run a market research consultancy that does ‘market research for startups’, I am often met with the this kind of response… 鈥淲hy do you bother with startups?鈥 Seems that this … Read more

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