Catfood brand proposition development

Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more

Developing frozen meal delivery service

Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more

Customer discovery for new kids tech brand

Objectives Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand Sample Existing customers Location Global Method Online survey + online qual community Outcome Research was able to relay to the business all about the customer – who they are, what motivates them to buy, attitudes towards the category, insights into product usage – … Read more

Developing online car buying proposition

Objectives Understand the needs of online car purchasers Provide feedback to develop ideas to propositions Sample Recent car purchasers & soon to purchasers Location UK Method Survey + online qualitative study Outcome Research was able to understand the motivations, triggers and drivers around car purchase and develop a broad range of ideas into clear propositions

Digitalisation for SMEs made easy – in conversation with Joe Stallion (Solvi Solutions)

Do you recognise the need for ‘digitalisation‘ or ‘digital transformation‘ within your business? Would you love to start automating your sales and marketing process? So, where do you start? Google search will give you myriad pages to find ‘the best tools’ and ‘foolproof ways to success’. YouTube is awash with young entrepreneurs who have ‘smashed … Read more

Understanding gamers’ purchase journey

Objectives Identify key ways to increase audience engagement with specific PC gamer segments Understand the purchase journey of key customer segments when buying PC peripherals Sample PC Gamers – recruited to match specific client segmentation criteria Location US (remote online) Method Online 5-day mobile ethnography study Outcome Research uncovered insights around the needs and motivations … Read more

Marcoms development – proposition and creative testing

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more

Size matters, right?

How big should my sample size be? That excruciating inadequacy. The feeling you don’t quite have enough to satisfy. Of course, the good thing about sample is you can always increase the size with a little extra budget. But is it really necessary? One common question I am asked by clients is “how big should … Read more

Where do marketers network online?

As well as giving us a crisis of global proportions, coronavirus has actually gifted us a number of things (plug alert: read more about that here). An obvious one is a shift towards flexible working patterns. Remote video meetings have been an incredible tool (yes, I know we’re all a little Zoomed-out), not least because … Read more

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