Gideon Barker 
Personas and persona development can be a contentious topic within any business. Some people love them, others really don’t. But – imho – it’s hard to knock the idea of having a clear, grounded and insight-derived set of customer personas operating within your organisation. Those flimsy, made up woolly ones? Yes, we can ditch those … Read more
A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest of time talking about ‘users’? I really discourage use of the term ‘user’. It’s disrespectful, it’s reductive – treats what are real people as just numbers. So I would suggest … Read more
This is a very general question – not easy to answer but I’ll give it a go. Â The field of market research is very, very wide ranging and the needs of your business are going to be very specific, depending on the stage you’re at and what challenges you face. Â Maybe some of … Read more
If you’re anything like me, you’ll want to know as much about the pricing and cost of something before you commit to buy. And by understanding the main drivers of cost of research, you will: Better understand the value for money you’re getting Be able to figure out how to reduce the overall bill This … Read more
As your startup develops and grows – you have funding and/or generating revenue – there’s a point to consider outsourcing your research needs. But how? Earlier on in your startup journey? Then DIY research is more applicable (and we have a course for that!) and often an off-the-shelf market research report will give you what … Read more
OK, so in the context that I find all types of data really, really interesting (quant, qual you name it) then let me indulge myself by telling you about my first experience of getting to play with Crunchbase. Â I had been meaning to find a good source of business data for a while and … Read more
