Marcoms development – proposition and creative testing


  • To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations
  • To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments


UK consumers




  • Online survey
  • 2-day follow up online qual study


Research captured the reaction of audiences to a range of potential brand positionings as well as creative routes and specific executions. This resulted in us being able to recommend a course of action to meet campaign objectives

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