Developing frozen meal delivery service

Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more

Marcoms development – proposition and creative testing

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more

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