Identifying routes to growth for a charity

Objectives Understand and profile key audiences and segments Identify drivers of and barriers to supporting [client] Identify levers to long-term loyalty and relationship with [client] Understand brand perception, brand health and potential stretch Sample Charity partners and supporters UK consumers (regional focus) Location UK Method Focus groups Individual depth interviews Online survey Outcome The presentation … Read more Identifying routes to growth for a charity

Marcoms development – proposition and creative testing

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more Marcoms development – proposition and creative testing