OUR APPROACH

Find out how we approach customer discovery and the process we follow

There are a number of frameworks, theories and approaches to customer development – Jobs To Be Done (JTBD), Lean Startup, Design Thinking, 5 Why’s, User Journey Mapping etc.

 

When working with Customer IQ for your customer development and discovery, we follow a more bespoke approach; one that is tailored to your specific business, the stage you are currently at and where you need to get to.

 

We feel this boils down to 3 specific variables: 

  • The problem
  • The target audience
  • The solution

You may be more problem-first, more solution-first or more audience-first. You may be looking to more fully understand the problem you are aiming to solve, or you may be in need of identifying potential target audiences. 

 

In our experience, no two businesses are the same so a more bespoke approach is needed in order to be able to really assist you in developing the business to the next stage of growth.

 

We design an approach specifically for you which pulls together the best elements of a range of different frameworks, methods and questions.

 

So, where are you at in terms of your development?

The development of your business

The development of your business

Why not take this very quick survey to help us to understand where you are in terms of the development of your business?

The process we follow when developing a bespoke design to our research looks like this.