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How fresh customer discovery helped this healthcare scale-up to major wins
November 26, 2025
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Why “Why now?” is fundamental to startup success
How do I do customer interviews (really well)?
How do I avoid the risks of buying research?
Is research a cost or an investment?
How do you buy research?
Free research tools for free insight
What is ‘customer discovery’?
How do I find the best research supplier for my startup?
How much does research cost?
Low cost surveys using an omnibus (an omni-what??)
Product Market Fit: Part 1 – The Problem
How can market research help my business?
What’s the difference between qual and quant?
How do I pick the right research tools for the right job?
Why do you bother with startups?!
A sneaky peak at my research process
What are research incentives and why should I pay them?
How do I find people for research?
Product Market Fit: Part 3 – Riding the Rodeo
What can my competitors do for me?
Why should I bother with research objectives?
Product Market Fit: Part 2 – Designing the Fit
How big is my market?
Wanna see my tech stack?
If I build it, will they come?
How can I use research data to drive PR?
Where do my target audience hang out?
I’ve just taken a free trial of Crunchbase, oh wow!
How’s your on-boarding process?
