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How fresh customer discovery helped this healthcare scale-up to major wins

March 13, 2026November 26, 2025 by Gideon Barker

Categories Case study Tags customer discovery, quantitative, scale up

How an innovative kids’ tech brand really discovered their customer

March 13, 2026November 16, 2022 by Gideon Barker

Categories Case study Tags brand, customer discovery, marcoms, qualitative, quantitative, scale up, startups, tech

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How research revealed a craft brewer’s path to scaling
How fresh customer discovery helped this healthcare scale-up to major wins
What is ‘customer discovery’?
How can market research help my business?
How much does research cost?
How do you buy research?
I’ve just taken a free trial of Crunchbase, oh wow!
How do I do customer interviews (really well)?

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