Clarity on customers for startup success
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more
The second-ever podcast from Profundo 🎉 For this one, I have been chatting to a friend and client, Melissa Fretwell. It’s full of useful advice and thoughts to take home with you – a worthwhile 20 minutes of your time for sure. Melissa is a highly experienced marketer – see her Linkedin profile – … Read more
