Understanding gamers’ purchase journey

Objectives Identify key ways to increase audience engagement with specific PC gamer segments Understand the purchase journey of key customer segments when buying PC peripherals Sample PC Gamers – recruited to match specific client segmentation criteria Location US (remote online) Method Online 5-day mobile ethnography study Outcome Research uncovered insights around the needs and motivations … Read more

Challenges and opportunities for cinema advertising

Objectives Examine the outlook for cinema advertising in the context of the wider advertising market Identify new opportunities for the cinema medium Understand the performance of the [client] offer against agency/client needs and expectations Sample Media planners and buyers Cinema advertising clients Location UK Method Individual depth interviews with online pre-screening survey Face to face … Read more

Identifying routes to growth for a charity

Objectives Understand and profile key audiences and segments Identify drivers of and barriers to supporting [client] Identify levers to long-term loyalty and relationship with [client] Understand brand perception, brand health and potential stretch Sample Charity partners and supporters UK consumers (regional focus) Location UK Method Focus groups Individual depth interviews Online survey Outcome The presentation … Read more

Marcoms development – proposition and creative testing

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more

Podcast #2: Interview with Melissa Fretwell (White Camino)

The second-ever podcast from Profundo 🎉 For this one, I have been chatting to a friend and client, Melissa Fretwell. It’s full of useful advice and thoughts to take home with you – a worthwhile 20 minutes of your time for sure.   Melissa is a highly experienced marketer – see her Linkedin profile – … Read more


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