Smarter customer discovery
Since I decided to specialise in offering research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling). Listening is good, it … Read more
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more