Customer discovery for new kids tech brand

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Objectives

  • Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand

Sample

Existing customers

Location

Global

Method

Online survey + online qual community

Outcome

Research was able to relay to the business all about the customer – who they are, what motivates them to buy, attitudes towards the category, insights into product usage – all feeding into future marketing planning and brand development

Would you like to learn how to run your own research?

C-IQ

C-IQ

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