A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest of time talking about ‘users’? I really discourage use of the term ‘user’. It’s disrespectful, it’s reductive – treats what are real people as just numbers. So I would suggest … Read more
This is a very general question – not easy to answer but I’ll give it a go. Â The field of market research is very, very wide ranging and the needs of your business are going to be very specific, depending on the stage you’re at and what challenges you face. Â Maybe some of … Read more
If you’re anything like me, you’ll want to know as much about the pricing and cost of something before you commit to buy. And by understanding the main drivers of cost of research, you will: Better understand the value for money you’re getting Be able to figure out how to reduce the overall bill This … Read more
As your startup develops and grows – you have funding and/or generating revenue – there’s a point to consider outsourcing your research needs. But how? Earlier on in your startup journey? Then DIY research is more applicable (and we have a course for that!) and often an off-the-shelf market research report will give you what … Read more
One of the most amazing and fundamentally game-changing tools a startup founder can use to develop their idea and build a great business? You guessed it… the customer interview. Now it can be a time-consuming drag when it doesn’t go so well and you’d rather go build your mvp. Or, seen another way it can … Read more
Just before you read this, I’d like to point out that it’s very easy for someone like me to write an ‘I told you so’ post after a new product launch hasn’t gone well. I am not the one who has put time and emotion into this product and suffered sleepless nights over its delivery. … Read more
Since I decided to specialise in offering market research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling). Â Listening is … Read more
Our market size? Hmmm. Well, it’s pretty big, but exactly how big I’m not sure.  Whether a £1m turnover business is based on one customer spending £1m a year or 1m customers spending £1 a year, estimating market size is a no-brainer for developing any startup business.  Market size is also vital for … Read more
This is a topic that’s been front of mind for me recently. It is a genuine challenge for startups to quickly build a relationship with a customer to the point where the customer has that ‘bingo!’ moment. The moment where they see and experience the real value in your product. When you pause to think … Read more
So much about the research industry is confusing, not least the terminology and verbiage. It would seem as a client you have to study a course in research terms simply to be able to buy some. How daft! This post is about simplifying what research is and what it all means. Read time: 3.0 minutes … Read more
