If I build it, will they come?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Feels like I am preaching to the converted but this week I am irked enough to write a defence of the industry I’ve been working in now for 23 years and 10 months (not like I’m counting).   Read time: … Read more

How do I avoid the risks of buying research?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like most of the things you need to invest in when developing your startup, buying research carries a huge risk. The risk here is that you pay for something that doesn’t fit; that doesn’t deliver what your business really needs. … Read more

A sneaky peak at my research process

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Today I’m giving you a sneaky peak at the research process I use to run research projects for clients. It’s the same process I go through in my online course ‘How to run research’.   Read time: 2 minutes tl;dr: … Read more

What can my competitors do for me?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Apart from eat your lunch, steal your customers, recruit your best team-mates and generally try to run you out of business – what can competitors do for you? (I think I’ve been watching too much Yellowstone or Succession lately). From … Read more

What are research incentives and why should I pay them?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Pay people to take part in research?   This might seem a little odd if it’s something unfamiliar. But it’s very normal practice to offer people some form of incentive.   Read time: 2 mins   tl;dr including an incentive … Read more

How do I pick the right research tools for the right job?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like any job that needs to be done, carrying out research requires you to find the right tool for the right job. This week we’re looking at research methods. Read time: 3 mins tl;dr: There are certain research methods that … Read more

Why should I bother with research objectives?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like just about anything in life, a research project has the potential to be a roaring success or a complete failure. A good set of research objectives can be the difference. Read time: 2.5 minutes tl;dr: Objectives will help you … Read more

How do I find the best research supplier for my startup?

Read time: 2 minutes tl;dr: You should be looking for obvious cues like relevant experience, senior involvement and pricing.  Getting the basics right When you’re outsourcing any kind of work to help develop your startup or scaling business, there are some basic things that your potential suppliers need to get right: Meeting the budget Working to … Read more

Why “Why now?” is fundamental to startup success

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… In today’s email, we’re looking at the idea of timing in startups.   Read time: 3.5 minutes tl;dr: Timing is fundamental to success, you need to have a great response to the question Why now? and there are clear ways … Read more

How do I find people for research?

One of the most common problems faced when running research projects is getting hold of people (ahem, the right people) to participate. And without people (referred to here throughout as ‘participants’) your research isn’t going to go all that well! So, this post looks at ways you can find research participants. Read time: 3 minutes … Read more