C-IQ 
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like most of the things you need to invest in when developing your startup, buying research carries a huge risk. The risk here is that you pay for something that doesn’t fit; that doesn’t deliver what your business really needs. … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Today I’m giving you a sneaky peak at the research process I use to run research projects for clients. It’s the same process I go through in my online course ‘How to run research’.  Read time: 2 minutes tl;dr: … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Apart from eat your lunch, steal your customers, recruit your best team-mates and generally try to run you out of business – what can competitors do for you? (I think I’ve been watching too much Yellowstone or Succession lately). From … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Pay people to take part in research?  This might seem a little odd if it’s something unfamiliar. But it’s very normal practice to offer people some form of incentive.  Read time: 2 mins  tl;dr including an incentive … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like any job that needs to be done, carrying out research requires you to find the right tool for the right job. This week we’re looking at research methods. Read time: 3 mins tl;dr: There are certain research methods that … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like just about anything in life, a research project has the potential to be a roaring success or a complete failure. A good set of research objectives can be the difference. Read time: 2.5 minutes tl;dr: Objectives will help you … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… This week’s email looks at how you can ensure you find the best research supplier for your startup. Read time: 2 minutes tl;dr: You should be looking for obvious cues like relevant experience, senior involvement and pricing. But to really … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… In today’s email, we’re looking at the idea of timing in startups. Â Read time: 3.5 minutes tl;dr: Timing is fundamental to success, you need to have a great response to the question Why now? and there are clear ways … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… One of the most common problems faced when running research projects is getting hold of people (ahem, the right people) to participate. And without people – referred to here throughout as participants – your research isn’t going to go all … Read more
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
