Why we love marketers 💕

The most sycophantic blog post we’ve ever written? Without doubt. And unashamedly so. We love marketers (there, we’ve said it again). Why? Let me break this down a little. A great marketer is an incredible asset to any organisation… They create value. They build brands (often from scratch) which can (eventually) be worth millions of … Read more

Why there’s nothing ‘small’​ about #smallbusiness

Originally created as a LinkedIn article in Feb 2020, this post has now been published on the Profundo blog. Big ideas, big ambitions, big plans, big(ger) competitors, big (huge!) decisions, big risks (certainly), big returns (maybe). Isn’t it time we cooked up a new way to describe those businesses with fewer than 250 employees other … Read more