Size matters, right?

How big should my sample size be? That excruciating inadequacy. The feeling you don’t quite have enough to satisfy. Of course, the good thing about sample is you can always increase the size with a little extra budget. But is it really necessary? One common question I am asked by clients is “how big should … Read more

Write survey questions like a pro!

Creating clear, unambiguous survey questions is a genuine skill and is something which can have a huge impact on the quality of data you collect and therefore the decisions you make as a result. With our free guide “How to write survey questions like a pro” we give you the inside knowledge with practical hints … Read more


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