Gideon Barker 
Just before you read this, I’d like to point out that it’s very easy for someone like me to write an ‘I told you so’ post after a new product launch hasn’t gone well. I am not the one who has put time and emotion into this product and suffered sleepless nights over its delivery. … Read more
Since I decided to specialise in offering research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling). Listening is good, it … Read more
This is part 3 (and the final part) in a series of posts about product-market fit. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as someone with long career in customer and market research looking at the concept of pmf from a … Read more
This is part 2 in a series of posts about product-market fit. Part 1 was about ‘the problem’ and emphasised the importance of starting with a genuine problem your startup can solve. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as … Read more
To be honest, I have avoided writing a post on product-market fit for a long time. Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf. Apart from my main contention that we should be referring to it as “market-product … Read more
Our market size? Hmmm. Well, it’s pretty big, but exactly how big I’m not sure. Whether a £1m turnover business is based on one customer spending £1m a year or 1m customers spending £1 a year, estimating market size is a no-brainer for developing any startup business. Market size is also vital for … Read more
This is a topic that’s been front of mind for me recently. It is a genuine challenge for brands to quickly build a relationship with a customer to the point where the customer has that ‘bingo!’ moment. The moment where they see and experience the real value in your product. When you pause … Read more
If you were to ask me (so maybe you’ll decide not to), you would find I am utterly dismayed how the research industry (the one I’ve been in for 24 years) has massively under-served the startup community. The access to research for startups is poor. Market research has been very much developed for the … Read more
So much about the research industry is confusing, not least the terminology and verbiage. It would seem as a client you have to study a course in research terms simply to be able to buy some. How daft! This post is about simplifying what research is and what it all means. Read time: 3.0 minutes … Read more
Enjoying this content? Sign up to receive it in your inbox each week There are many ways to keep the cost of your research down. One of the best ways is to find some existing reports or data that you can apply to your business. But sometimes you might find you desperately need some … Read more