This is part 3 (and the final part) in a series of posts about product-market fit. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as someone with long career in customer and market research looking at the concept of pmf from a … Read more
This is part 2 in a series of posts about product-market fit. Â Part 1 was about ‘the problem’ and emphasised the importance of starting with a genuine problem your startup can solve. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as … Read more
To be honest, I have avoided writing a post on product-market fit for a long time. Â Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf. Â Apart from my main contention that we should be referring to it as “market-product … Read more
Enjoying this content? Sign up to receive it in your inbox each week When people ask me what I do and I reply that I run a market research consultancy that does ‘market research for startups’, I am often met with the this kind of response… “Why do you bother with startups?” Seems that this … Read more
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more
