Gideon Barker 
This is part 2 in a series of posts about product-market fit. Part 1 was about ‘the problem’ and emphasised the importance of starting with a genuine problem your startup can solve. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as … Read more
To be honest, I have avoided writing a post on product-market fit for a long time. Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf. Apart from my main contention that we should be referring to it as “market-product … Read more
Our market size? Hmmm. Well, it’s pretty big, but exactly how big I’m not sure. Whether a £1m turnover business is based on one customer spending £1m a year or 1m customers spending £1 a year, estimating market size is a no-brainer for developing any startup business. Market size is also vital for … Read more
This is a topic that’s been front of mind for me recently. It is a genuine challenge for startups to quickly build a relationship with a customer to the point where the customer has that ‘bingo!’ moment. The moment where they see and experience the real value in your product. When you pause to think … Read more
If you were to ask me (so maybe you’ll decide not to), you would find I am utterly dismayed how the research industry (the one I’ve been in for 24 years) has massively under-served the startup community. The access to research for startups is poor. Market research has been very much developed for the … Read more
So much about the research industry is confusing, not least the terminology and verbiage. It would seem as a client you have to study a course in research terms simply to be able to buy some. How daft! This post is about simplifying what research is and what it all means. Read time: 3.0 minutes … Read more
Enjoying this content? Sign up to receive it in your inbox each week There are many ways to keep the cost of your research down. One of the best ways is to find some existing reports or data that you can apply to your business. But sometimes you might find you desperately need some … Read more
Enjoying this content? Sign up to receive it in your inbox each week When people ask me what I do and I reply that I run a market research consultancy that does ‘market research for startups’, I am often met with the this kind of response… “Why do you bother with startups?” Seems that this … Read more
As a founder of a service-based business (albeit one that’s busy with productisation), I often drift into wondering what it might be like to start a tech business. Tech is where it’s at, tech gets the bulk of investment, tech is the future. But what is the definition of a ‘tech startup’? … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… If you’re building a startup business, you are going to be in need of information to help you understand how to reach your target audience. This is one of the more common reasons to use research – BUT – … Read more