Wanna see my tech stack?

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As a founder of a service-based business (albeit one that’s busy with productisation), I often drift into wondering what it might be like to start a tech business.

 

Tech is where it’s at, tech gets the bulk of investment, tech is the future.

 

But what is the definition of a ‘tech startup’?

 

Read time: 3 minutes

tl;dr: I use around 40 different tech tools to run my business – does this make mine a ‘tech business’? Most of these tools are essential to operating efficiently to deliver a great service.

 

For me, a ‘tech business’ is a business that creates and builds new technology.

 

But this is a bit of a loose definition – I notice many tech businesses whose tech is often not much more than a website.

 

Is Customer IQ a tech business?

 

Not in the sense that I build tech, but yes in the sense that I use and rely on tech to deliver my work.

 

This then got me thinking about how much tech I use, in effect what’s my tech stack.

 

(I know this isn’t exactly what is meant by ‘tech stack’ but I thought it might be interesting to share with you the kind of technology a solopreneur B2B service business might use).

 

Wanna see my tech stack?

 

This will now turn into a bit of a listicle but I’ve sectioned it into various themes for you:

 

📋 Research tech:

  • Alchemer – survey scripting, hosting, online reporting
  • Purespectrum – survey participants
  • Qualzy – my go-to for online qual
  • Loops, Incling, Indeemo, Lookback – online qual platforms I also use
  • TagCrowd – wordcloud, analysis of text data

🤖 AI tools:

  • Otter – auto transcribing
  • ChatGPT – I have used it, more as a research assistant, but using it less and less
  • Adobe FireFly – image generator

✍️ Design:

  • Google slides – my go to for slide decks
  • Visme – trialling as an alternative for slide decks
  • Canva – use it for design, social media posts
  • Elementor – web page builder
  • Noun project – icons

🤝 Bus dev:

  • Pipedrive – CRM
  • Hypefury – social media scheduling/ engagement (actually just lapsed my sub as it’s mainly for Twitter/X and I’ve just decided to focus on LinkedIn).
  • Planable – likely I’ll revert to this for post schedulin

📢 Communication:

  • Slack – team Comms
  • Zoom, Google meet – video calls
  • Cex – refurbished smartphones

✅ Productivity:

  • Gsuite tools – email, spreadsheets, docs, cloud storage etc
  • Calendly – meeting and interview scheduling
  • Notion – so much! Lists, project management, second brain storage
  • Siteground – web hosting
  • WooCommerce – e-commerce
  • PayPal, stripe – online payments
  • Docusign – contracting
  • Eventbrite – event management
  • Seatfrog – train tickets
  • MailChimp – email design/ distribution
  • Loom – video production
  • Masteriyo – online course building
  • Itsettled – credit control

😀 Personal:

  • Audible, Spotify audiobooks – E-learning
  • Calm – Wellbeing
  • Minderful – all round wellbeing

Ok wow, I’ve counted up around 40 services there. Clearly takes a lot of tech to run a non-tech business.

 

And what I like about this list, looking back at it, is that I’m not bound to one piece of tech.

 

Take the example of online qual platforms. 99.9% of the qual I do is now online and I really like the flexibility of being able to offer clients different options, depending on what they need. As these tools operate on a PAYG model, not a saas model, it also really works as a way to keep operating costs low.

 

Any thoughts or questions on any of this tech, let me know by replying to this email.

Know anyone who would like to receive emails like this one? Pls forward it to them and they can sign up here.

 

Thanks for reading 😉

Would you like to learn how to run your own research?

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