Gideon Barker 
As a founder of a service-based business (albeit one that’s busy with productisation), I often drift into wondering what it might be like to start a tech business.  Tech is where it’s at, tech gets the bulk of investment, tech is the future.  But what is the definition of a ‘tech startup’?  … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… If you’re building a startup business, you are going to be in need of information to help you understand how to reach your target audience.  This is one of the more common reasons to use research – BUT – … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… There are some obvious and less obvious ways of using research to help your startup grow. Â I bang on (a lot) about the obvious ones eg. customer discovery work, testing products, collecting regular feedback to improve, etc etc. Â … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Feels like I am preaching to the converted but this week I am irked enough to write a defence of the industry I’ve been working in now for 23 years and 10 months (not like I’m counting).  Read time: … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like most of the things you need to invest in when developing your startup, buying research carries a huge risk. The risk here is that you pay for something that doesn’t fit; that doesn’t deliver what your business really needs. … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Today I’m giving you a sneaky peak at the research process I use to run research projects for clients. It’s the same process I go through in my online course ‘How to run research’.  Read time: 2 minutes tl;dr: … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Apart from eat your lunch, steal your customers, recruit your best team-mates and generally try to run you out of business – what can competitors do for you? (I think I’ve been watching too much Yellowstone or Succession lately). From … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Pay people to take part in research?  This might seem a little odd if it’s something unfamiliar. But it’s very normal practice to offer people some form of incentive.  Read time: 2 mins  tl;dr including an incentive … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like any job that needs to be done, carrying out research requires you to find the right tool for the right job. This week we’re looking at research methods. Read time: 3 mins tl;dr: There are certain research methods that … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like just about anything in life, a research project has the potential to be a roaring success or a complete failure. A good set of research objectives can be the difference. Read time: 2.5 minutes tl;dr: Objectives will help you … Read more