November 16, 2022 < Customer IQ

How multi-territory insight gave this cat food brand the confidence to go bold

February 23, 2026November 16, 2022 by Gideon Barker

Developing frozen meal delivery service

February 5, 2024November 16, 2022 by Gideon Barker

Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more

How an innovative kids’ tech brand really discovered their customer

March 13, 2026November 16, 2022 by Gideon Barker

Developing online car buying proposition

January 5, 2024November 16, 2022 by Gideon Barker

Objectives Understand the needs of online car purchasers Provide feedback to develop ideas to propositions Sample Recent car purchasers & soon to purchasers Location UK Method Survey + online qualitative study Outcome Research was able to understand the motivations, triggers and drivers around car purchase and develop a broad range of ideas into clear propositions