Enjoying this content? Sign up to receive it in your inbox each week There are many ways to keep the cost of your research down. One of the best ways is to find some existing reports or data that you can apply to your business. But sometimes you might find you desperately need some … Read more
Enjoying this content? Sign up to receive it in your inbox each week When people ask me what I do and I reply that I run a market research consultancy that does ‘market research for startups’, I am often met with the this kind of response… “Why do you bother with startups?” Seems that this … Read more
As a founder of a service-based business (albeit one that’s busy with productisation), I often drift into wondering what it might be like to start a tech business. Tech is where it’s at, tech gets the bulk of investment, tech is the future. But what is the definition of a ‘tech startup’? … Read more