How fresh ‘bottom health’ insight helped lead Wype to major wins and category-defining growth
Read on to find out how Wype grew revenue 15x after mapping their path to the mainstream
Gideon Barker
What is ‘customer discovery’?
A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest of time talking about ‘users’? I really discourage use of the term ‘user’. It’s disrespectful, it’s reductive – treats what are real people as just numbers. So I would suggest … Read more
How can market research help my business?
This is a very general question – not easy to answer but I’ll give it a go. Â The field of market research is very, very wide ranging and the needs of your business are going to be very specific, depending on the stage you’re at and what challenges you face. Â Maybe some of … Read more
How much does research cost?
If you’re anything like me, you’ll want to know as much about the pricing and cost of something before you commit to buy. And by understanding the main drivers of cost of research, you will: Better understand the value for money you’re getting Be able to figure out how to reduce the overall bill This … Read more
How do you buy research?
As your startup develops and grows – you have funding and/or generating revenue – there’s a point to consider outsourcing your research needs. But how? Earlier on in your startup journey? Then DIY research is more applicable (and we have a course for that!) and often an off-the-shelf market research report will give you what … Read more
I’ve just taken a free trial of Crunchbase, oh wow!
OK, so in the context that I find all types of data really, really interesting (quant, qual you name it) then let me indulge myself by telling you about my first experience of getting to play with Crunchbase. Â I had been meaning to find a good source of business data for a while and … Read more
How do I do customer interviews (really well)?
One of the most amazing and fundamentally game-changing tools a startup founder can use to develop their idea and build a great business? You guessed it… the customer interview. Now it can be a time-consuming drag when it doesn’t go so well and you’d rather go build your mvp. Or, seen another way it can … Read more
Why should I test products before launch?
Just before you read this, I’d like to point out that it’s very easy for someone like me to write an ‘I told you so’ post after a new product launch hasn’t gone well. I am not the one who has put time and emotion into this product and suffered sleepless nights over its delivery. … Read more
Is research a cost or an investment?
Since I decided to specialise in offering research for startups, I’ve spent a lot of time listening. I’d worked with a number of startups, scale-ups and small businesses in the past when Customer IQ’s offer was much broader but felt I needed to spend time listening more than talking (ie. selling). Listening is good, it … Read more
Product Market Fit: Part 3 – Riding the Rodeo
This is part 3 (and the final part) in a series of posts about product-market fit. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as someone with long career in customer and market research looking at the concept of pmf from a … Read more