This is part 2 in a series of posts about product-market fit. Part 1 was about ‘the problem’ and emphasised the importance of starting with a genuine problem your startup can solve. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as … Read more
To be honest, I have avoided writing a post on product-market fit for a long time. Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf. Apart from my main contention that we should be referring to it as “market-product … Read more
Our market size? Hmmm. Well, it’s pretty big, but exactly how big I’m not sure. Whether a £1m turnover business is based on one customer spending £1m a year or 1m customers spending £1 a year, estimating market size is a no-brainer for developing any startup business. Market size is also vital for … Read more