Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… If you’re building a startup business, you are going to be in need of information to help you understand how to reach your target audience. This is one of the more common reasons to use research – BUT – … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… There are some obvious and less obvious ways of using research to help your startup grow. I bang on (a lot) about the obvious ones eg. customer discovery work, testing products, collecting regular feedback to improve, etc etc. … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Feels like I am preaching to the converted but this week I am irked enough to write a defence of the industry I’ve been working in now for 23 years and 10 months (not like I’m counting). Read time: … Read more