How do I avoid the risks of buying research?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like most of the things you need to invest in when developing your startup, buying research carries a huge risk. The risk here is that you pay for something that doesn’t fit; that doesn’t deliver what your business really needs. … Read more

What can my competitors do for me?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Apart from eat your lunch, steal your customers, recruit your best team-mates and generally try to run you out of business – what can competitors do for you? (I think I’ve been watching too much Yellowstone or Succession lately). From … Read more

What are research incentives and why should I pay them?

Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Pay people to take part in research?   This might seem a little odd if it’s something unfamiliar. But it’s very normal practice to offer people some form of incentive.   Read time: 2 mins   tl;dr including an incentive … Read more