How fresh customer discovery helped this healthcare scale-up to major wins
Read on to find out how this client grew revenue 15x after mapping their path to the mainstream
scale up
Customer discovery for new kids tech brand
Objectives Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand Sample Existing customers Location Global Method Online survey + online qual community Outcome Research was able to relay to the business all about the customer – who they are, what motivates them to buy, attitudes towards the category, insights into product usage – … Read more