pmf

This is part 3 (and the final part) in a series of posts about product-market fit. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as someone with long career in customer and market research looking at the concept of pmf from a … Read more

This is part 2 in a series of posts about product-market fit.   Part 1 was about ‘the problem’ and emphasised the importance of starting with a genuine problem your startup can solve. Also to emphasise, I am not writing this as a multi-exited founder who’s found pmf multiple times. I am writing this as … Read more

To be honest, I have avoided writing a post on product-market fit for a long time.   Apart from the fact I’m not a multi-exited founder who has ‘found’ product-market fit numerous times, there’s something I don’t like about #pmf.   Apart from my main contention that we should be referring to it as “market-product … Read more