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You've successfully navigated to this point in your startup's development on a shoestring of a brand. Now is the time to really invest into your brand development in order to leverage and generate the love your brand deserves. In order to do this, you'll need to find out more about how your brand is perceived and maybe use customer insight to help you develop the brand in the best direction.
Once you have found product-market fit and you have the operational resources to scale, how will you track your progress?Revenue, profit, CLV, CAC will all help but to buy from you customers need to KNOW, LIKE and TRUST your brand. Brand awareness and perception tracking can run into hundreds of thousands of £s or it can be done in a smart, efficient way. You choose.