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omnibus survey

How big is my market?

November 14, 2024February 4, 2024 by C-IQ

Our market size? Hmmm. Well, it’s pretty big, but exactly how big I’m not sure.    Whether a £1m turnover business is based on one customer spending £1m  a year or 1m customers spending £1 a year, estimating market size is a no-brainer for developing any startup business.   Market size is also vital for … Read more

Categories Blog Tags market size / TAMSAMSOM, omnibus survey, questions, total addressable market

Low cost surveys using an omnibus (an omni-what??)

December 18, 2023 by C-IQ

Enjoying this content?  Sign up to receive it in your inbox each week There are many ways to keep the cost of your research down. One of the best ways is to find some existing reports or data that you can apply to your business.   But sometimes you might find you desperately need some … Read more

Categories Blog Tags low-cost research, omnibus survey, quantitative

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