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glossary

What’s the difference between qual and quant?

December 4, 2024January 5, 2024 by C-IQ

So much about the research industry is confusing, not least the terminology and verbiage. It would seem as a client you have to study a course in research terms simply to be able to buy some. How daft! This post is about simplifying what research is and what it all means. Read time: 3.0 minutes … Read more

Categories Blog Tags glossary, qualitative, quantitative, questions

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