Skills gaps and shortages in TV production

Objectives Identify current skills-related issues affecting the UK’s ‘High-end TV ‘industry To identify opportunities for [client] to continue to positively impact the industry Sample Senior professionals in high-end TV Location UK Method Individual depth interviews with online pre-screening survey Outcome Research uncovered insights revealing the key challenges and needs of those managing TV production, from … Read more Skills gaps and shortages in TV production

Challenges and opportunities for cinema advertising

Objectives Examine the outlook for cinema advertising in the context of the wider advertising market Identify new opportunities for the cinema medium Understand the performance of the [client] offer against agency/client needs and expectations Sample Media planners and buyers Cinema advertising clients Location UK Method Individual depth interviews with online pre-screening survey Face to face … Read more Challenges and opportunities for cinema advertising