Objectives
- To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations
- To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments
Sample
UK consumers
Location
UK
Method
- Online survey
- 2-day follow up online qual study
Outcome
Research captured the reaction of audiences to a range of potential brand positionings as well as creative routes and specific executions. This resulted in us being able to recommend a course of action to meet campaign objectives
