Customer insight for startup success
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like just about anything in life, a research project has the potential to be a roaring success or a complete failure. A good set of research objectives can be the difference. Read time: 2.5 minutes tl;dr: Objectives will help you … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… This week’s email looks at how you can ensure you find the best research supplier for your startup. Read time: 2 minutes tl;dr: You should be looking for obvious cues like relevant experience, senior involvement and pricing. But to really … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… In today’s email, we’re looking at the idea of timing in startups. Read time: 3.5 minutes tl;dr: Timing is fundamental to success, you need to have a great response to the question Why now? and there are clear ways to … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… One of the most common problems faced when running research projects is getting hold of people (ahem, the right people) to participate. And without people – referred to here throughout as participants – your research isn’t going to go all … Read more
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method Online survey + online qual community Outcome Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat … Read more
Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further Sample Current customers Location UK Method Customer interviews + online qual community + website survey Outcome Research highlighted the true value of the service and provided valuable feedback to motivate … Read more
Objectives Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand Sample Existing customers Location Global Method Online survey + online qual community Outcome Research was able to relay to the business all about the customer – who they are, what motivates them to buy, attitudes towards the category, insights into product usage – … Read more
Objectives Understand the needs of online car purchasers Provide feedback to develop ideas to propositions Sample Recent car purchasers & soon to purchasers Location UK Method Survey + online qualitative study Outcome Research was able to understand the motivations, triggers and drivers around car purchase and develop a broad range of ideas into clear propositions
Objectives Identify key ways to increase audience engagement with specific PC gamer segments Understand the purchase journey of key customer segments when buying PC peripherals Sample PC Gamers – recruited to match specific client segmentation criteria Location US (remote online) Method Online 5-day mobile ethnography study Outcome Research uncovered insights around the needs and motivations … Read more
Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more
