Catfood brand proposition development

Objectives

  • Test potential brand propositions and provide feedback to develop further into final version

Sample

Cat owners (aka cat parents)

Location

UK & US

Method

Online survey + online qual community

Outcome

Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat parents.

TL;DR

Author

Picture of Gideon Barker

Gideon Barker

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