Smarter customer discovery
Objectives Understand customer profile, motivations, attitudes, triggers for fast-growing kids’ tech brand Sample Existing customers Location Global Method Online survey + online qual community Outcome
Objectives Understand the needs of online car purchasers Provide feedback to develop ideas to propositions Sample Recent car purchasers & soon to purchasers Location UK
Objectives Understand key motivations for purchasing from new frozen food delivery service Refine target audience Develop insight into how the service could be developed further
Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test
Objectives Test potential brand propositions and provide feedback to develop further into final version Sample Cat owners (aka cat parents) Location UK & US Method
Objectives Identify key ways to increase audience engagement with specific PC gamer segments Understand the purchase journey of key customer segments when buying PC peripherals