Catfood brand proposition development

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Objectives

  • Test potential brand propositions and provide feedback to develop further into final version

Sample

Cat owners (aka cat parents)

Location

UK & US

Method

Online survey + online qual community

Outcome

Audience research was utilised to provide feedback on propositions and how they might be developed to optimise appeal among different types of cat parents.

Would you like to learn how to run your own research?

C-IQ

C-IQ

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