How fresh customer discovery helped this healthcare scale-up to major wins
November 26, 2025
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Read on to find out how this client grew revenue 15x after mapping their path to the mainstream
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What is ‘customer discovery’?
December 4, 2024
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A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest
How can market research help my business?
November 20, 2024
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This is a very general question – not easy to answer but I’ll give it a go. Â The field of market research is very,
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- investment
- low-cost research
- market size / TAMSAMSOM
- objectives
- omnibus survey
- on-boarding
- paypal
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- product market fit (pmf)
- qualitative
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- questions
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- research design
- research interviews
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How can market research help my business?
How do I find people for research?
What is ‘customer discovery’?
How do I do customer interviews (really well)?
How big is my market?
Low cost surveys using an omnibus (an omni-what??)
Why should I test products before launch?
How do you buy research?
A sneaky peak at my research process
Product Market Fit: Part 3 – Riding the Rodeo
Wanna see my tech stack?
How do I pick the right research tools for the right job?
How much does research cost?
How’s your on-boarding process?
Why should I bother with research objectives?
Product Market Fit: Part 1 – The Problem
How do I avoid the risks of buying research?
What are research incentives and why should I pay them?
Free research tools for free insight
What can my competitors do for me?
Why “Why now?” is fundamental to startup success
Why do you bother with startups?!
Is research a cost or an investment?
Where do my target audience hang out?
If I build it, will they come?
What’s the difference between qual and quant?
How do I find the best research supplier for my startup?
I’ve just taken a free trial of Crunchbase, oh wow!
Product Market Fit: Part 2 – Designing the Fit
