What is ‘customer discovery’?
December 4, 2024
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A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest
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How can market research help my business?
November 20, 2024
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This is a very general question – not easy to answer but I’ll give it a go. The field of market research is very,
How much does research cost?
October 29, 2024
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If you’re anything like me, you’ll want to know as much about the pricing and cost of something before you commit to buy. And by
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- glossary
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- investment
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- omnibus survey
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I’ve just taken a free trial of Crunchbase, oh wow!
Low cost surveys using an omnibus (an omni-what??)
What can my competitors do for me?
Is research a cost or an investment?
How do I do customer interviews (really well)?
Why do you bother with startups?!
Why should I bother with research objectives?
How do you buy research?
How big is my market?
If I build it, will they come?
How do I find people for research?
Wanna see my tech stack?
What’s the difference between qual and quant?
Why “Why now?” is fundamental to startup success
How can I use research data to drive PR?
How do I avoid the risks of buying research?
Product Market Fit: Part 2 – Designing the Fit
What are research incentives and why should I pay them?
What is ‘customer discovery’?
How’s your on-boarding process?
Why should I test products before launch?
A sneaky peak at my research process
How much does research cost?
How can market research help my business?
How do I pick the right research tools for the right job?
How do I find the best research supplier for my startup?
Where do my target audience hang out?
Product Market Fit: Part 1 – The Problem
Product Market Fit: Part 3 – Riding the Rodeo
