How fresh ‘bottom health’ insight helped lead Wype to major wins and category-defining growth
November 26, 2025
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Read on to find out how Wype grew revenue 15x after mapping their path to the mainstream
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What is ‘customer discovery’?
December 4, 2024
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A big topic. A quick gripe before I get started as I often wonder why we refer to ‘customer’ discovery, then spend the rest
How can market research help my business?
November 20, 2024
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This is a very general question – not easy to answer but I’ll give it a go. Â The field of market research is very,
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- PR
- book
- brand
- branding
- buy research
- buying research
- competitors
- cost of research
- costs
- crunchbase
- customer discovery
- customer experience (cx)
- customer interviews
- data
- diy research
- fairness
- feedback
- find people for research
- funding
- glossary
- how to
- investment
- low-cost research
- market size / TAMSAMSOM
- objectives
- omnibus survey
- on-boarding
- paypal
- pricing
- problem
- product market fit (pmf)
- qualitative
- quantitative
- questions
- rapport
- research design
- research interviews
- research process
- research recruitment
- research supplier
- risk
- saas
- sales
- semi-structured interviews
- social media
- startups
- storytelling
- target audience
- tech stack
- tools
- total addressable market
Free research tools for free insight
How’s your on-boarding process?
Product Market Fit: Part 3 – Riding the Rodeo
What are research incentives and why should I pay them?
Low cost surveys using an omnibus (an omni-what??)
How do you buy research?
How big is my market?
How much does research cost?
Why should I test products before launch?
Product Market Fit: Part 2 – Designing the Fit
If I build it, will they come?
What can my competitors do for me?
A sneaky peak at my research process
How do I find people for research?
How do I find the best research supplier for my startup?
Is research a cost or an investment?
How can market research help my business?
How can I use research data to drive PR?
Why “Why now?” is fundamental to startup success
Wanna see my tech stack?
Where do my target audience hang out?
How do I avoid the risks of buying research?
What’s the difference between qual and quant?
How do I do customer interviews (really well)?
How do I pick the right research tools for the right job?
Product Market Fit: Part 1 – The Problem
Why should I bother with research objectives?
What is ‘customer discovery’?
I’ve just taken a free trial of Crunchbase, oh wow!
