Challenge accepted.

We take on your customer challenges – like they are our own.

We design the research to create the insight needed to solve these challenges – together.

Customer IQ is the insight consultancy for insight-hungry business leaders (people just like you).

We love insight just as much as you do. But we can (and want to) do it even better.

Here’s how we are different:

We are proud to represent the southwest region of the UK.

We are based just outside of Bath.

We exist to build your Customer IQ^TM

We're focused on smarter insight.

Designed and built for the...

clarity seeking insight hungry ambitious growth minded fast moving lean thinking strategy led audience aware commercially driven biased for action creative thinking outcome focused customer obsessed curious

marketing expert strategist business owner account director product lead creative decision maker tech builder board member innovator do-er founder team player brand builder commercial lead customer champion senior leader future leader

What our clients say.

How likely would you be to recommend Customer IQ to a colleague, friend or associate?

"Very likely" to recommend (tracking since Nov 22)

0 %

"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"

"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"

"Genuinely brilliant insight.
No flannel!
Highly recommend"

"Fantastic service. Gideon was flexible, highly responsive and incredibly knowledgeable. The data that we've gathered thanks to Customer IQ will inform our product roadmap and marketing efforts. Time and money well spent. Thank you!

"Customer IQ provided a very thorough, detailed and enlightening customer research which has ultimately been invaluable to our business. It was an absolute pleasure to work with the team and highly recommend them.
A massive thanks"

"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"

From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.