We deliver customer discovery for startup founders and scaling brands

It's tough to find certainty amid the chaos of building and growing your business

We can help you swap out the guesswork for more confidence and belief, via customer discovery

Our approach to Customer Discovery provides the fresh insight you need to steer your business towards growth

At the same time, building up your Customer IQTM

Whether you’re B2B, B2C, D2C

What our customers say:

From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.
ConsultantStartups
"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"
FounderFintech
"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"
FounderE-commerce
"Genuinely brilliant insight.
No flannel!
Highly recommend"
FounderCreative Agency
"Fantastic service. Gideon was flexible, highly responsive and incredibly knowledgeable. The data that we've gathered thanks to Customer IQ will inform our product roadmap and marketing efforts. Time and money well spent. Thank you!
FounderTech
"Customer IQ provided a very thorough, detailed and enlightening customer research which has ultimately been invaluable to our business. It was an absolute pleasure to work with the team and highly recommend them.
A massive thanks"
FounderLogistics
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
CEOMedia
From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.
ConsultantStartups
"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"
FounderFintech

How likely would you be to recommend Customer IQ to a colleague, friend or associate?

"Very likely" to recommend (tracking since Nov 22)
0 %

Clients we’ve worked with include:

5
Separate Space
1
4
6
Heart of BS13
Wype logo for website
3
2
isosconnect
9
10
Ready for a quick chat? Book an intro call

For founders, startups and brands looking to scale, we offer:

1st class Customer Discovery

Impactful customer research to uncover hidden gems. The right customer insight for your specific business challenges to reduce the guess-work and fuel growth

A smart approach

Using the research right tool for the job and leveraging the latest technology to deliver projects for business and budgets of all sizes

A trusted partner

Overseen by a founder with 25 years of experience in the customer research and insight industry

How we work:

3 ways of working – something to suit everyone 

0% STRESS

Done for you. You fully outsource your customer discovery work to us. We manage the whole process for you with our tried and trusted methods and help you integrate fresh insights into your business

FULLY SUPPORTED BY US

Done with you. We provide a set amount of consultancy time to work with you. Together, we, manage and oversee your customer discovery work to make sure you deliver it to a high standard and on time

BE THE RESEARCHER

Done by you. We provide the training materials and resources you need to bring more rigour to your customer discovery work and therefore more confidence in deploying it into your business

Your questions answered:

Read more blog posts by visiting our blog page. 

Meet the founder:

Gideon Barker

An Insight Director with 25 years of experience in the research industry
See Gideon's LinkedIn profile
FOUNDER

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