Rely on certainty, not guesswork
We provide smarter customer discovery for smart founders and their teams
High quality research and insight designed for startups and organisations looking to scale
Your questions ANSWERED
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What we offer:
Customer discovery for all founders and their teams, wherever they are in their journey:
Done by you
We provide the training materials and resources you need to bring more rigour to your customer discovery work and therefore more confidence in deploying it into your business
Done with you
We provide a set amount of consultancy time to work with you. Together, we, manage and oversee your customer discovery work to make sure you deliver it to a high standard and on time
Done for you
You fully outsource your customer discovery work to us. We manage the whole process for you with our tried and trusted methods and help you integrate fresh insights into your business
How likely would you be to recommend Customer IQ to a colleague, friend or associate?
"Very likely" to recommend (tracking since Nov 22)
0
%
Testimonials:
"Gideon was a delight to work with.
He went above and beyond and held our hand through the whole process"
He went above and beyond and held our hand through the whole process"
FounderFintech
"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"
FounderE-commerce
"Genuinely brilliant insight.
No flannel!
Highly recommend"
No flannel!
Highly recommend"
FounderCreative Agency
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
Account DirectorPR
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
Commerical DirectorMedia / Lifestyle
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
CEOMedia
From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.
ConsultantStartups
We know that being a startup founder brings a huge sense of achievement
Your startup has massive potential
You've put a great team in place
You're making quick strides
You're ready for what lies ahead
But also a very real sense of fear
You're stuck in the 'valley of despair'
You're unsure which advice to follow
Product-market fit is way off
You're making decisions blindfolded
We help founders 'see' their market and 'get' their customer
MISSION
To help founders achieve more success through better understanding of customers. Delivering them more confidence, more inspiration and ways to reduce risks in building their business
DELIVERY
We offer a range of ways of working to suit all budgets and stages of a business
SUPPORT
We are supported by, and are proud to support:
HUM4NS
A personal and professional development platform
Focused for Business
Making equity fundraising faster and fairer for all
Hatch
Supporting under-represented entrepreneurs
Future Space
Facilities and workspace for high-tech entrepreneurs
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Meet the founder:
Gideon Barker
An Insight Director with 24+ years of experience in the research industry
FOUNDER