Gideon Barker
Insight Director with 20+ years of experience in the research industry and a genuine energy for insight
FOUNDER
eat.
sleep.
RESEARCH.
repeat.
Our mission: equip Founders and startup teams with amazing customer research and insight, empowering them to build success
Being a Founder is everything.
You’re finally able to get working on your brilliant idea.
You’re making progress daily, learning huge amounts as you go and meeting amazing people along the way.
Your belief is strong.
You wish you’d done this years ago.
There are mountains to climb but you’re ready to take them on.
But it can also be really tough.
Not all days feel amazing.
Truth is, the majority of startups fail.Â
The odds are against you from day one.Â
You are taking on unfamiliar challenges like:
- Achieving product-market fit
- Developing the right value proposition
- Building the best products and services
You just need a little help?
Through tried and trusted research techniques, we rapidly provide brilliant customer insight to Founders and startup teams to give them more clarity over how to achieve success.
By asking the right questions to the right people, we build up their Customer IQⓇ, making it far easier to make the right decisions at the right time.
We’d love to do that for you too .
What clients say...
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Clients
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"Very likely" to recommend
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
"Genuinely brilliant insight. No flannel! Highly recommend"
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
What we do...
OVEN-READY INSIGHT PROJECTS
An off-the-shelf, out-of-the-box insight project, rapidly delivered using our tried and tested process. Great for customer discovery.
BESPOKE INSIGHT PROJECTs
More tailor-made research design to answer your specific objectives, fully managed by our senior team. Ideal for product-market-fit.
GUIDED DIY RESEARCH
We'll coach you through the process of carrying out your own DIY research and insight
(Clicking the icon above will take you to Research4Founders)
helping hands
You're doing DIY research but you need help with certain tasks? Find out how we can help
(Clicking the icon above will take you to Research4Founders)
Our work...
- All
- brand
- customer discovery
- customer experience
- digital transformation
- food
- gaming
- marcoms
- not-for-profit
- pets
- qualitative
- quantitative
- tech
Pricing...
Oven-ready quant
Online survey £ 7,499
+VAT
- 14 day turnaround
- n=2,000 UK sample
- Use for: customer discovery
- Value prop development
- Market sizing
Apply for a slot
Maximum of 2 slots available per month
Oven-ready qual
Online community £ 7,999
+VAT
- 14 day turnaround
- n=20 UK sample
- Use for: customer discovery
- Vale prop development
- Product development
Apply for a slot
Maximum of 2 slots available per month
Bespoke project
Tailor-made research design £ POA
+VAT
- Objective setting session
- Bespoke research design
- Follow-up support, use for:
- Product-market fit
- Multi-objective projects
Apply for a slot
Maximum of 1 slot available per month
Research4Founders
Coaching & support £ From 199
+VAT
- For DIY researchers
- Coaching & support
- Ensuring project success
- More details at:
Visit site
Maximum of 10 seats per cohort
"Price is what you pay. Value is what you get." - Warren Buffett
Wait, there's more...
All of our clients get access to our team of experts for free support and advice for their customer research needs…
- Unlimited
- Forever
All clients gain access to our VIP lounge to be the first to hear about events, offers and product launches.
We offer a 100%, no questions asked, money-back guarantee (except any external costs we have accrued) for anyone not 100% satisfied with their purchase.
