Rely on certainty, not guesswork

We provide smarter customer discovery for smart founders and their teams

High quality research and insight designed for startups and organisations looking to scale

Your questions ANSWERED

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What we offer:

Customer discovery for all founders and their teams, wherever they are in their journey:

Done by you

We provide the training materials and resources you need to bring more rigour to your customer discovery work and therefore more confidence in deploying it into your business

Done with you

We provide a set amount of consultancy time to work with you. Together, we, manage and oversee your customer discovery work to make sure you deliver it to a high standard and on time

Done for you

You fully outsource your customer discovery work to us. We manage the whole process for you with our tried and trusted methods and help you integrate fresh insights into your business

How likely would you be to recommend Customer IQ to a colleague, friend or associate?

"Very likely" to recommend (tracking since Nov 22)
0 %

Testimonials:

We know that being a startup founder brings a huge sense of achievement

Your startup has massive potential

You've put a great team in place

You're making quick strides

You're ready for what lies ahead

But also a very real sense of fear

You're stuck in the 'valley of despair'

You're unsure which advice to follow

Product-market fit is way off

You're making decisions blindfolded

You're making decisions blindfolded, so
are you ready to take the blindfold off?

We help founders 'see' their market and 'get' their customer

MISSION

To help founders achieve more success through better understanding of customers. Delivering them more confidence, more inspiration and ways to reduce risks in building their business

DELIVERY

We offer a range of ways of working to suit all budgets and stages of a business

SUPPORT

We are supported by, and are proud to support:

HUM4NS

A personal and professional development platform

Focused for Business

Making equity fundraising faster and fairer for all

Hatch

Supporting under-represented entrepreneurs

Future Space

Facilities and workspace for high-tech entrepreneurs

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Meet the founder:

Gideon Barker

An Insight Director with 24+ years of experience in the research industry
FOUNDER