Smart founders scale smarter with customer insight
Reduce your risk of failure today.
Access high-quality research and insight services, designed for startups and organisations looking to scale.
Your questions ANSWERED
Why should I test products before launch?
How do you buy research?
What’s the difference between qual and quant?
What are research incentives and why should I pay them?
How do I pick the right research tools for the right job?
If I build it, will they come?
How do I find people for research?
How much does research cost?
How do I do customer interviews (really well)?
How do I find the best research supplier for my startup?
How can market research help my business?
What we offer:
For all founders, wherever they are in their journey:
Getting going
Validate your idea, size your market, extract market insight from competitors
Seeking pmf
Customer discovery, testing your mvp/product to help you to find product-market fit
Scaling
Understanding new audience segments, insight to develop your brand
How likely would you be to recommend Customer IQ to a colleague, friend or associate?
"Very likely" to recommend (tracking since Nov 22)
0
%
Testimonials:
"Gideon was a delight to work with.
He went above and beyond and held our hand through the whole process"
He went above and beyond and held our hand through the whole process"
FounderFintech
"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"
FounderE-commerce
"Genuinely brilliant insight.
No flannel!
Highly recommend"
No flannel!
Highly recommend"
FounderCreative Agency
"On the times we've worked with Gideon, it's felt like he's part of the team. Professional, knowledgeable and very good at working to deadlines, we had an excellent experience of working with him"
Account DirectorPR
"For us, Gideon is an extension of our team. When we need his help, he's able to deliver high quality work within very short timeframes. His enthusiasm, understanding and experience always shines through. I am very happy to recommend him"
Commerical DirectorMedia / Lifestyle
"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"
CEOMedia
From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.
ConsultantStartups
We know that being a startup founder brings a huge sense of achievement
Your startup has massive potential
You've put a great team in place
You're making quick strides
You're ready for what lies ahead
But also a very real sense of fear
You're stuck in the 'valley of despair'
You're unsure which advice to follow
Product-market fit is way off
You're making decisions blindfolded
We help founders 'see' their market and 'get' their customer
MISSION
To help founders achieve more success through better understanding of markets and customers. Delivering them more confidence, more inspiration and ways to reduce risks in building their business
DELIVERY
We offer a range of products and services from training / coaching through to competitor analysis, market sizing, customer validation, product testing and bespoke research projects to fit your objectives
SUPPORT
We are supported by, and are proud to support:
HUM4NS
A personal and professional development platform
Focused for Business
Making equity fundraising faster and fairer for all
Hatch
Supporting under-represented entrepreneurs
Future Space
Facilities and workspace for high-tech entrepreneurs
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Meet the founder:
Gideon Barker
An Insight Director with 24+ years of experience in the research industry
FOUNDER