Customer insight, designed and built for people like you:

the clarity seeking insight hungry ambitious growth minded fast moving lean thinking strategy led audience aware commercially driven action biased creative thinking outcome minded customer obsessed

marketing expert strategist business owner agency exec product lead creative decision maker tech builder innovator doer founder

Good news. You've landed in the right place

Customer IQ is the insight consultancy for insight-hungry business leaders.

With our lean, efficient, tech-enabled research process, we are able to deliver high-quality, human-driven insight at a budget that suits you.

To our clients, we often feel like one of the team. We take the time to get to know you, your business and what you really need.

We are always there to guide you, collaborate and make it easy to work with us.

We know it's tough to find certainty amid the chaos of building and developing your brand and product range

So we guide you to swap guesswork for more confidence and belief, via customer insight

Customer insight for understanding needs and motivations finding new target audiences better ways to communicate improving conversion rates spotting new ideas for products testing propositions & concepts really digging into the problem more confidence and certainty the win!

Our smart approach to customer insight provides the fresh insight you need to steer your business towards growth without busting the bank

We exist to build up your Customer IQ^TM

What our customers say:

"Gideon was a delight to work with.

He went above and beyond and held our hand through the whole process"

"We had a very positive experience with Customer IQ. They really took time to understand the brief and audience and then delivered a methodology that met our objectives and budget. We were also impressed with the level of dedication to deliver a a reporting that brought actionable insights for our business"

"Genuinely brilliant insight.
No flannel!
Highly recommend"

"Fantastic service. Gideon was flexible, highly responsive and incredibly knowledgeable. The data that we've gathered thanks to Customer IQ will inform our product roadmap and marketing efforts. Time and money well spent. Thank you!

"Customer IQ provided a very thorough, detailed and enlightening customer research which has ultimately been invaluable to our business. It was an absolute pleasure to work with the team and highly recommend them.
A massive thanks"

"I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed; delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!"

From the first minute Gideon was more of a partner than a supplier. He took time to understand the nuances of the brief and after that the work was completed rapidly and to a high standard. His enthusiasm was always there throughout the process. I'd highly recommend Gideon to anyone.