Shades of Green + segmentation (insight report)
Shades of Green – a new report by Customer IQ including fresh consumer research into the subject of sustainability and consumerism.
£25.00 excluding taxes
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Description
Shades of Green: a new insight report by Customer IQ.
This report takes a look at the issue of sustainability through the eyes of UK consumers.
We unpack:
- What do consumers understand by the term ‘sustainability’?
- What are the key attitudes towards sustainability?
- How sustainable are they?
- How sustainable do they think they should be?
- How are brands perceived and what role can brands play in helping consumers become more sustainable?
Included in the report is a segmentation of consumers according to their attitudes towards sustainability
This report is based on an online survey of n=1,000 UK consumers aged 18+.
76% of UK adults claim there were at least some benefits to life under lockdown
For those of you who would prefer this training to be delivered live then this
For those who are in need of additional coaching to help their research project, or
This online course takes you step-by-step through our tried and trusted research process. Gideon Barker
Shades of Green: a new insight report by Customer IQ. This report takes a look