Shades of Green

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Shades of Green – a new report by Customer IQ including fresh consumer research into the subject of sustainability and consumerism.


Shades of Green: a new insight report by Customer IQ.

This report takes a look at the issue of sustainability through the eyes of UK consumers.

We unpack:

  • What do consumers understand by the term ‘sustainability’?
  • What are the key attitudes towards sustainability?
  • How sustainable are they?
  • How sustainable do they think they should be?
  • How are brands perceived and what role can brands play in helping consumers become more sustainable?

Included in the report is a segmentation of consumers according to their attitudes towards sustainability

This report is based on an online survey of n=1,000 UK consumers aged 18+.




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