The Customer iQ Diagnostic
Most say they are customer-led
Many want to be more customer-focused
But few are truly customer-centric
How about you?
Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
[Source: Deloitte]
Just 15% of businesses consistently incorporate customer insights into the decision-making processes.
[Source: McKinsey]
The Customer iQ diagnostic is a two minute test to help you understand how customer-centric your business really is
And, crucially, it assesses how your insight turns into meaningful action
What is the thinking behind the diagnostic?
At it's heart, a simple idea:
Customer-centricity = insight x action
The diagnostic measures both.
But, it requires a level of real honesty in order to give you the best gauge of where you’re at right now.
Why did we create this diagnostic tool?
In our experience, teams struggle when...
Decisions are driven more by opinions than they are by evidence
Solid insight exists, but it never seems to create any real change
The result of all this?
Poor decision-making leads to bigger issues down the road
Risks are taken which could have been easily avoided
Businesses flounder from a lack of direction
Amazing opportunities are missed from right under your nose
It's very likely this sounds all too familiar to you
We're here to help. And the first step is to get you diagnosed
The diagnostic reveals 4 persona types
Find out who you are by taking the Customer iQ diagnostic.
And, sometimes this goes well. But often, it goes spectacularly wrong. No risk, no reward - but the risks are maybe too high for business leadership?
You need to embrace the concept of customer insight and use it to your own advantage by helping you make great decisions more often.
And whilst you may be trying to bring the customer into the decision-making process, this lack of customer understanding means decisions can be totally agonising and can take forever.
You need to invest into more and better insight to help the process of making decisions and spotting opportunities a whole lot easier.
But it tends to do nothing but take up space and gather some dust.
You’re not using this insight to test and learn in order to drive the organisation forwards.You're not using it to spot opportunities before your competitors do.
You are adept at sourcing high-quality customer insight then applying this via small experiments or to more long-term strategic direction.
You may be in - or at least very close to - customer-centricity nirvana.
What will you receive by taking the diagnostic?
An immediate customer-centricity score (based on a maximum of 200) that will give you a sense of where you're at today
Follow up information and insight to help improve your score for tomorrow via quick wins and longer-term plays
Discover which persona you fit into and find out what you can do to develop your mindset towards being more customer-centric
Who is the diagnostic tool for?
CMOs, growth leaders
Your unique position within a business gives you a view and a say across many areas. Added to your desire for growth and belief in brand, this makes you strong customer advocates.
Strategists, innovators
The driving force behind the future direction of the business, it is incumbent on you to ensure that future is bright. When used well, customer insight is welcome in your armoury.
Product leads
Good quality customer insight is vital to ensure products and services are well-designed and stay relevant to customers. Action-oriented insight is to you what spinach is to Popeye.
How does the diagnostic work?
6 simple questions
No prep required
No sharing of your data
We are not asking you to plug in an api or upload your data stack.
It’s a simple, 6 question test which gets under the skin of how your business operates when it comes to customer insight and how you make use of it.