OUR APPROACH

The process we follow to identify and create customer insight

When working with Customer IQ for your customer research and insight, we focus on specific areas of your business, the stage you are currently at and where you need to get to.

 

We feel this boils down to 3 specific variables:

 

  • The problem
  • The target audience
  • The solution

You may be more problem-first, more solution-first or more audience-first. You may be looking to more fully understand the problem you are aiming to solve, or you may be in need of identifying potential target audiences. 


In our experience, no two businesses are the same so a more bespoke approach is often needed in order to be able to really assist you in developing the business to the next stage of growth.


We design an approach specifically for you which pulls together the best elements of a range of different frameworks, methods and questions.


So, where are you at in terms of your development?

For more detail on our approach, check out our recent webinar hosted by Customer IQ’s founder, Gideon Barker.

The process we follow when developing a bespoke design to our research looks like this.