About Customer iQ

We’re building a rocket ship and have included a seat with your name on.

The research / insight industry is in a difficult place right now – in fact it’s been like this for an awfully long time.

We value the human aspects of research and insight generation – asking questions to real people and taking a human-first approach to methods and analysis. 

But, we 100% see the benefit of using AI, in certain places. See our AI usage policy for more details. 

Customer iQ is your committed partner in this space.

We recognise the difficulty you have in accessing good quality research which generates brilliant insights, is delivered to you quickly and doesn’t cost the earth.

Our mission is simple: to help more of you succeed. 

We work with smart business leaders who are hungry for fresh customer insight.

We then help our clients to turn their insight into action – to help them grow, scale and develop brands, products and services.

We are here to make sure your insight has the right impact on your organisation and your people. 

Success is not easy. The playing field is not even, the conditions are uncertain and the competition often has the scale and the might.

But by using a customer-centric approach as one of the tools in your armoury, success is most definitely possible.

We’ve worked with some brilliant clients and have a range of case studies to demonstrate our work.

We value honesty, integrity and independence of thought.

We would love to hear more about your business and your success to date.

Why not get in touch to set up a quick intro call?