PRICING
The cost of buying research can feel alarmingly high.
But if you were to consider it as an investment – ie. something that delivers a return on investment – wouldn’t you see the ‘cost’ a bit differently?
The impact of great customer insight on your bottom line is potentially huge.
Let’s look at a hypothetical example, Company Z.
If customer insight improves the number of leads, the conversion rate and the average customer spend by just +10%, the overall impact on revenue is +33%.
How much would you be willing to invest into customer insight to improve your revenue by +33%?
But if you were to consider it as an investment – ie. something that delivers a return on investment – wouldn’t you see the ‘cost’ a bit differently?
The impact of great customer insight on your bottom line is potentially huge.
Let’s look at a hypothetical example, Company Z.
If customer insight improves the number of leads, the conversion rate and the average customer spend by just +10%, the overall impact on revenue is +33%.
How much would you be willing to invest into customer insight to improve your revenue by +33%?
We aim to be fully open and transparent around pricing, in order to help build trust with customers.
Scroll down to see our price list.
To really dig into the costs of doing customer discovery research, we have written a blog post which gives much more detail about what drives cost and therefore how you might reduce overall fees.
Essentially, our costs boil down to:
Scroll down to see our price list.
To really dig into the costs of doing customer discovery research, we have written a blog post which gives much more detail about what drives cost and therefore how you might reduce overall fees.
Essentially, our costs boil down to:
- Research time – including set-up, interviewing, analysis and communication of results
- Sample costs – aka ‘people’ – making sure you have the right kind of people taking part
- Analysis time – ensuring that the data collected has been thoroughly sifted for fresh insights and new thinking
- Other costs – largely access to tools and platforms to help do all of the above
If you have a budget of £3,000 – maybe even £5,000 to £10,000 – you can buy a serious amount of research to that will keep your business satiated with customer insight for a long time to come. Â
On this page you will see a pricing menu, which gives a clear sense of what you need to be prepared to pay for our products and services. Note that a research project can vary in cost, depending on the factors already mentioned.
Do your research!
Some resources designed to help you with the cost of research:
On this page you will see a pricing menu, which gives a clear sense of what you need to be prepared to pay for our products and services. Note that a research project can vary in cost, depending on the factors already mentioned.
Do your research!
Some resources designed to help you with the cost of research:
- Our research calculator tool
- Our blog post on pricing is well worth reviewing
To spend your research budget in the right way, please book in a quick call with Customer IQ’s founder, Gideon Barker.
If Customer IQ can’t help you, Gideon will be in a position to help and advise you on the best course of action. All calls are commitment-free.
If Customer IQ can’t help you, Gideon will be in a position to help and advise you on the best course of action. All calls are commitment-free.
CUSTOMER IQ PRICING
Our most popular way of delivering work is fully outsourced. Scroll down to find more flexible options and pricing.
CUSTOMER INSIGHT WITH 0% STRESS
Done for you. Fully outsourced customer insight work; we handle everything for you. We manage the whole process with our tried and trusted methods. We also assist you to apply and integrate the findings and fresh insights into your roadmap
From £3,000
+VAT
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Bespoke research design to suit your needs
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Multi-method approach available
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Typical 2-4 week turnaround
Popular
For those who prefer to carry out customer insight themselves, or are working to a tighter budget, we offer a ‘done with you’ option and a ‘done by you’ option. Please book a call to discuss which option is going to work best for your business.Â
GET COACHED BY US
Done with you. We provide a set amount of consultancy time to work with you. Together, we, manage and oversee your customer insight work to make sure you deliver it to a high standard and on time
From £500
+VAT
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Dedicated time to oversee your project
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Expert advice on hand when you need it
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Focused time on analysis / insight generation
BE THE RESEARCHER
Done by you. We provide the training materials and resources you need to bring more rigour to your customer insight work and therefore more confidence in deploying it into your business
£99
+VAT
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On demand video training
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Resources and templates provided
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Limited in-person advice available
HALF PRICE