PRICING

Pricing designed to fit with your business journey

We aim to be fully open and transparent around pricing, in order to help build trust with customers.

 

To really dig into the costs of doing research, we have written a blog post which gives much more detail about what drives cost and therefore how you might reduce overall fees. Essentially, our costs boil down to:

 

  • Research time – including set-up, interviewing, analysis and communication of results
  • Sample costs – aka ‘people’ – making sure you have the right kind of people taking part
  • Analysis time – ensuring that the data collected has been thoroughly sifted for fresh insights and new thinking 
  • Other costs – largely access to tools and platforms to help do all of the above
On this page you will see a pricing menu, which gives a clear sense of what you need to be prepared to pay for our products and services. Note that a research project can vary in cost, depending on the factors above. The blog post on pricing is well worth reviewing at this point. 
 

We also provide a cost calculator further down this page, which will allow you to cost up your own project to fit your needs. 

 

If you have any questions, or any problems using the calculator – then please do get in touch

Do your own market research

For bootstraps / pre-investment startups who want to run their own research project
From £199
+VAT
  • Online training programme
  • Go step by step through our research process
  • Upgrade to one-to-one coaching
  • Access to resources eg: questionnaires, interview guides

Startup research essentials

For those pitching for pre-seed / seed funding who need market sizing, competitor reviews, validation
From £299
+VAT
  • Competitor review and competitor mapping
  • Size your market and the problem you're fixing
  • Validate your idea and propositions
  • Objective research for your pitch deck

Getting to product-market fit

For funded startups, looking to outsource their research work eg. customer discovery, product testing, ux research
From £3,000
+VAT
  • Bespoke research design to suit your needs
  • Multi-method approach - qual and quant
  • Typical 30-day turnaround
  • Objective-setting session at kick-off

Research to help you scale up

Designed for those moving from startup to scale-up who need to set up their customer insight systems
From £2,000
+VAT
  • Brand awareness and brand perception tracking
  • Audience insight to feed into your brand strategy
  • Customer feedback / NPS tracking
  • Regular reporting with actionable recommendations