What?
High-quality market research and audience insight for start-ups and SMEs without the high price tag
Why?
You need more understanding of customers and audiences...
- What really motivates them?
- What are their pain points?
- What needs are not being met?
So you can better engage with them
So you can develop better marketing, products and services
But searching online for research rarely gives you what you need
And buying market research can be tricky and expensive
We’ve been thinking the same thing…
…so we developed Customer Discovery reports
Brand new pieces of market research that focus on a specific audience or a chewy research question
We design and carry out the research, then deliver a report and presentation
You pay a fraction of the cost compared to commissioning your own research project
How?
We’ve developed a full process for Customer Discovery reports to move from idea stage through to full production
We are currently at Step 1 – idea creation
Please browse through the ideas we’ve come up with
To pledge your support for an idea, add to your basket and check-out (it’s free to do this)
We also have some sample reports you may wish to look at and download
Some examples of report ideas (more here)
We’d love to include your ideas too
Wow!
How will Customer Discovery reports benefit you and your organisation?
You will discover new ideas
Our reports are full of new ideas for services, products, markets and target customers
You will develop an ‘insight culture’
With access to insight, you can encourage your organisation to develop more customer-centric decision-making
You will increase your influence
Fresh customer research and insight will open up more opportunities to positively influence strategy and open doors to new conversations with clients and stakeholders
Some sample reports which are free to download
