The what
High-quality market research and audience insight for start-ups and SMEs without the high price tag
The why
You need more understanding of customers and audiences...
- What really motivates them?
- What are their pain points?
- What needs are not being met?
So you can better engage with them
So you can develop better marketing, products and services
But searching online for research rarely gives you what you need
And buying market research can be tricky and expensive
We’ve been thinking the same thing…
…so we developed Customer Discovery reports
Brand new pieces of market research that focus on a specific audience or a chewy research question
We design and carry out the research, then deliver a report and presentation
You pay a fraction of the cost compared to commissioning your own research project
The how
Our process ensures we only produce the research that our customers want to buy
There are 4 steps…
1] BROWSE THROUGH OUR REPORT IDEAS
Browse through the ideas we’ve come up with that we think would make great Customer Discovery reports
You’ll see a range of ideas and you can filter on tags that are relevant to your organisation
Have an idea you’d like to add? Great, email us with the details.
2] SUPPORT THE IDEAS YOU LIKE
See some ideas you really like?
Why not support them?
Supporting an idea will help it progress to the next stage of the process
You can support ideas by adding them to your basket and completing check-out (supporting an idea costs nothing)
3] EARLY BIRDS CAN PRE-PURCHASE
When an idea has been supported 10+ times, it progresses to the pre-purchase stage
We’ll get in touch to discuss full details on scope and method and get your input
Are you in? Then you can buy the report at a special early-bird price
4] RECEIVE YOUR REPORT
Once we have a pre-purchase commitment from 5+ customers, the report moves into full production
We will carry out the work and deliver it to you within approx. 4 working weeks
We will provide a pdf report, a slide deck and online presentation to your team
The wow
How will Customer Discovery reports benefit you and your organisation?
You will discover new ideas
Our reports are full of new ideas for services, products, markets and target customers
You will develop an ‘insight culture’
With access to insight, you can encourage your organisation to develop more customer-centric decision-making
You will increase your influence
Fresh customer research and insight will open up more opportunities to positively influence strategy and open doors to new conversations with clients and stakeholders
The what next?
Start at step [1] and browse our ideas for new Customer Discovery reports
Or download one of our free reports
Any questions? Get in touch and we’ll provide the answers