Customer Discovery reports


High-quality market research and audience insight for start-ups and SMEs without the high price tag


You need more understanding of customers and audiences...

  • What really motivates them?
  • What are their pain points?
  • What needs are not being met?

So you can better engage with them

So you can develop better marketing, products and services

But searching online for research rarely gives you what you need

And buying market research can be tricky and expensive

We’ve been thinking the same thing…

…so we developed Customer Discovery reports

Brand new pieces of market research that focus on a specific audience or a chewy research question

We design and carry out the research, then deliver a report and presentation

You pay a fraction of the cost compared to commissioning your own research project 



We’ve developed a full process for Customer Discovery reports to move from idea stage through to full production

We are currently at Step 1 – idea creation

Please browse through the ideas we’ve come up with 

To pledge your support for an idea, add to your basket and check-out (it’s free to do this)

We also have some sample reports you may wish to look at and download

Some examples of report ideas (more here)

We’d love to include your ideas too



How will Customer Discovery reports benefit you and your organisation?

You will discover new ideas

Our reports are full of new ideas for services, products, markets and target customers

You will develop an ‘insight culture’

With access to insight, you can encourage your organisation to develop more customer-centric decision-making

You will increase your influence 

Fresh customer research and insight will open up more opportunities to positively influence strategy and open doors to new conversations with clients and stakeholders

Some sample reports which are free to download

What next?


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